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Network Markets and Consumer Coordination Author info | Abstract | Publisher info | Download info | Related research | Statistics Attila Ambrus () (Department of Economics,Harvard University, Cambridge)
Rosella Argenziano () (Department of Economics, Yale University, New Haven)
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This paper analyzes pricing decisions and competition in network markets, assuming that groups of consumers can coordinate their choices when it is in their interest, if coordination does not require communication. It is shown that multiple asymmetric networks can coexist in equilibrium. A monopolist might operate multiple ex ante identical networks to price differentiate. In Bertrand competition different firms might target high reservation value consumers on different sides of the market. Firms can obtain positive profits in price competition. Product differentiation in equilibrium is endogenized by consumers' network choices. Enough heterogeneity in reservation values is necessary for existence of these asymmetric equilibria.
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Paper provided by Institute of Economics, Hungarian Academy of Sciences in its series IEHAS Discussion Papers with number
0423.
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Length: 51 pages
Date of creation: Dec 2004Date of revision:
Handle: RePEc:has:discpr:0423Contact details of provider: Postal: 1112 Budapest, Budaorsi ut 45. Phone: (36-1) 319-3119 Fax: (36-1) 319-3136 Web page: http://econ.core.hu More information through EDIRC
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Keywords: two-sided markets ; network externalities ; platform competition ; coordination ; Other versions of this item:
Find related papers by JEL classification: D43 - Microeconomics - - Market Structure and Pricing - - - Oligopoly and Other Forms of Market Imperfection D62 - Microeconomics - - Welfare Economics - - - Externalities L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
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