Modified Stage-Gate: A Conceptual Model of Virtual Product Development Process
AbstractIn today's dynamic marketplace, manufacturing companies are under strong pressure to introduce new products for long-term survival with their competitors. Nevertheless, every company cannot cope up progressively or immediately with the market requirements due to knowledge dynamics being experienced in the competitive milieu. Increased competition and reduced product life cycles put force upon companies to develop new products faster. In response to these pressing needs, there should be some new approach compatible in flexible circumstances. This paper presents a solution based on the popular Stage-Gate system, which is closely linked with virtual team approach. Virtual teams can provide a platform to advance the knowledge-base in a company and thus to reduce time-to-market. This article introduces conceptual product development architecture under a virtual team umbrella. The paper describes all the major aspects of new product development (NPD), NPD process and its relationship with virtual teams, Stage-Gate system finally presents a modified Stage-Gate system to cope up with the changing needs. It also provides the guidelines for the successful implementation of virtual teams in new product development.
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Date of creation: 2009
Date of revision:
Publication status: Published, African Journal of Marketing Management, 2009, 1, 9, 211-219
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Modified stage-gate system; virtual product development; conceptual model;
Other versions of this item:
- Ale Ebrahim, Nader & Ahmed, Shamsuddin & Taha, Zahari, 2009. "Modified stage-gate: A conceptual model of virtual product development process," MPRA Paper 27043, University Library of Munich, Germany, revised Nov 2009.
- L6 - Industrial Organization - - Industry Studies: Manufacturing
- L17 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Open Source Products and Markets
- O32 - Economic Development, Technological Change, and Growth - - Technological Change; Research and Development; Intellectual Property Rights - - - Management of Technological Innovation and R&D
- M12 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - Personnel Management; Executive Compensation
- L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
- O1 - Economic Development, Technological Change, and Growth - - Economic Development
- L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
- M - Business Administration and Business Economics; Marketing; Accounting
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- Ale Ebrahim, Nader & Ahmed Shamsuddin & Abdul Rashid, Salwa Hanim & Taha, Zahari, 2012.
"Effective Virtual Teams for New Product Development,"
EconStor Open Access Articles,
ZBW - German National Library of Economics.
- Nader Ale Ebrahim & Shamsuddin Ahmed & Salwa Hanim Abdul Rashid & Zahari Taha, 2012. "Effective Virtual Teams for New Product Development," Post-Print hal-00709109, HAL.
- Ale Ebrahim, Nader & Ahmed, Shamsuddin & Abdul Rashid, Salwa Hanim & Taha, Zahari, 2010. "Effective virtual teams for new product development," MPRA Paper 39510, University Library of Munich, Germany, revised 29 Mar 2012.
- Ale Ebrahim, Nader & Ahmed, Shamsuddin & Salwa Hanim, Salwa Hanim & Taha, Zahari, 2011. "Technology Use in the Virtual R&D Teams," MPRA Paper 36487, University Library of Munich, Germany.
- Nader Ale Ebrahim & Shamsuddin Ahmed & Salwa Hanim Abdul Rashid & Zahari Taha & Mohammadjafari Marjan, 2012. "Process Construct in the Virtual R&D Teams," Post-Print hal-00787805, HAL.
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