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En toutes franchises : de la capacité d'obéissance à la capacité d'initiative

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  • Délila Allam

    ()
    (CES - Centre d'économie de la Sorbonne - CNRS : UMR8174 - Université Paris I - Panthéon-Sorbonne)

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    Abstract

    Les réseaux de franchise représentent une forme d'entrepreneuriat collectif. Les entrepreneurs répartis sur un territoire marchand choisissent d'agir de façon concertée et homogène face aux attentes des consommateurs. Cette forme hybride de coordination se différencie à la fois du marché et de la firme et répond à un nouvel environnement économique. On cherchera à caractériser cette évolution en examinant les critères de recrutement des futurs franchisés et leurs conséquences managériales.

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    Bibliographic Info

    Paper provided by HAL in its series Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) with number halshs-00643792.

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    Date of creation: 02 Jul 2011
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    Publication status: Published, Economie et Société, séries dynamique technologie et organisation, 2011, 13, 941-956
    Handle: RePEc:hal:cesptp:halshs-00643792

    Note: View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00643792
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    Keywords: Coordination ; incertitude et relation de franchise;

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    1. Askenazy, Philippe & Weidenfeld, Katia, 2007. "Les soldes de la loi Raffarin. Le contrôle du grand commerce alimentaire," Opuscules du CEPREMAP, CEPREMAP, number 07, May.
    2. Claude Ménard, 2004. "The Economics of Hybrid Organizations," Journal of Institutional and Theoretical Economics (JITE), Mohr Siebeck, Tübingen, vol. 160(3), pages 345-, September.
    3. Klein, Benjamin & Crawford, Robert G & Alchian, Armen A, 1978. "Vertical Integration, Appropriable Rents, and the Competitive Contracting Process," Journal of Law and Economics, University of Chicago Press, vol. 21(2), pages 297-326, October.
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