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The impact on nudge acceptability judgements of framing and consultation of the targeted population

Author

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  • Ismaël Rafaï

    (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur)

  • Arthur Ribaillier

    (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur)

  • Dorian Jullien

    (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur, CES - Centre d'économie de la Sorbonne - UP1 - Université Paris 1 Panthéon-Sorbonne - CNRS - Centre National de la Recherche Scientifique)

Abstract

The aim of this article is to better understand how judgements about nudge acceptability are formed and whether they can be manipulated. We conducted a randomized experiment with N = 171 participants to test whether acceptability judgements could be (1) more favourable when the decision to implement the nudges was made following a consultation with the targeted population and (2) influenced by the joint framing of the nudge's purpose and effectiveness (in terms of an increase in desirable behaviour versus decrease in undesirable behaviour). We tested these hypotheses on various nudge scenarios and obtained mixed results that do not clearly support our hypotheses for all nudge scenarios. A surprising result that calls for further work is that by mentioning that a nudge had been implemented through a consultation with the targeted population its acceptability could be lowered.

Suggested Citation

  • Ismaël Rafaï & Arthur Ribaillier & Dorian Jullien, 2022. "The impact on nudge acceptability judgements of framing and consultation of the targeted population," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) hal-03747844, HAL.
    • Handle: RePEc:hal:cesptp:hal-03747844
    DOI: 10.1017/bpp.2022.13
    Note: View the original document on HAL open archive server: https://hal.science/hal-03747844
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    Keywords

    behavioural public policies; nudges; acceptability; framing; consultation;
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