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Putting the public back in behavioral public policy

Author

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  • DE JONGE, PATRICIA
  • ZEELENBERG, MARCEL
  • VERLEGH, PEETER W.J.

Abstract

Behavioral public policies are aimed at influencing the behavior of the public in a way that is advantageous for the public itself and within the law. Sanders, Snijders and Hallsworth (2018, this issue) summarize the state of the art of this new field of study and introduce a number of challenges and opportunities for the time to come. We address an additional challenge that is present and central in all attempts to influence behavior, namely the public – the people that are the target of behavioral public policies. We review evidence revealing that people do not passively accept those influence attempts, but often show reactant responses. We propose that the Persuasion Knowledge Model provides a framework both to understand the reactions of the public and to facilitate communication between academic researchers and practitioners.

Suggested Citation

  • De Jonge, Patricia & Zeelenberg, Marcel & Verlegh, Peeter W.J., 2018. "Putting the public back in behavioral public policy," Behavioural Public Policy, Cambridge University Press, vol. 2(2), pages 218-226, November.
  • Handle: RePEc:cup:bpubpo:v:2:y:2018:i:02:p:218-226_00
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    Cited by:

    1. Ismaël Rafaï & Arthur Ribaillier & Dorian Jullien, 2021. "The impact on nudge acceptability judgments of framing and consultation of the targeted population," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) hal-03228638, HAL.
    2. Robinson, Peter John & Botzen, W. J. Wouter & Kunreuther, Howard & Chaudhry, Shereen J., 2021. "Default options and insurance demand," Journal of Economic Behavior & Organization, Elsevier, vol. 183(C), pages 39-56.
    3. Stutzer, Alois, 2020. "Happiness and public policy: a procedural perspective," Behavioural Public Policy, Cambridge University Press, vol. 4(2), pages 210-225, July.
    4. Peter John & Aaron Martin & Gosia Mikołajczak, 2023. "Support for behavioral nudges versus alternative policy instruments and their perceived fairness and efficacy," Regulation & Governance, John Wiley & Sons, vol. 17(2), pages 363-371, April.
    5. Arthur Ribaillier & Ismaël Rafaï & Dorian Jullien, 2021. "The Impact on Acceptability Judgments about Nudges of Framing and Consultation with the Targeted Population," GREDEG Working Papers 2021-12, Groupe de REcherche en Droit, Economie, Gestion (GREDEG CNRS), Université Côte d'Azur, France.
    6. Hendrik Bruns & Grischa Perino, 2021. "Point at, nudge, or push private provision of a public good?," Economic Inquiry, Western Economic Association International, vol. 59(3), pages 996-1007, July.

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