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Exclusive Content and the Next Generation Networks

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  • Juan José Ganuza
  • María Fernanda Viecens

Abstract

This paper analyzes the interaction between the market of premium contents and the next generation network industry. We assume structural separation between the network and service operators (platforms) and the comparative advantage of the service operators depends on the access to premium contents. On one side, we analyze the impact of the exclusivity of premium contents over the incentives to deploy NGNs, the performance of the operators market, and welfare. On the other side, we analyze what are the incentives of the providers of premium contents to offer exclusivity contracts (to singlehome) in NGNs settings in which they can also sell directly to consumers. In this context, we show that exclusivity only occurs when the content is not highly valued by consumers.

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File URL: http://documentos.fedea.net/pubs/dt/2010/dt-2010-21.pdf
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Bibliographic Info

Paper provided by FEDEA in its series Working Papers with number 2010-21.

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Date of creation: Aug 2010
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Handle: RePEc:fda:fdaddt:2010-21

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  1. Bijl, P.W.J. de & Peitz, M., 2007. "Innovation, Convergence and the Role of Regulation in the Netherlands," Discussion Paper 2007-016, Tilburg University, Tilburg Law and Economic Center.
  2. Ramon Casadesus-Masanell & Barry Nalebuff & David B. Yoffie, 2007. "Competing Complements," Working Papers 07-44, NET Institute, revised Nov 2007.
  3. Paul de Bijl & M. Peitz, 2008. "Innovation, convergence and the role of regulation in the Netherlands and beyond," CPB Discussion Paper 108, CPB Netherlands Bureau for Economic Policy Analysis.
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