J. J. Gabszewicz (CORE, Universit´e Catholique de Louvain) Paolo Garella () (University of Milano, Italy) N. Sonnac (CREST-LEI and Universit´e Paris II)
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We consider a model of daily newspapers’ competition to test the validity of the so called ”theory of the circulation spiral”. According to it, the interaction between the newspapers and the advertising markets drives the newspaper with the smaller readership into a vicious circle, finally leading it to death. In a model with two newspapers, we show that, contrary to this conjecture, the dynamics envisaged by the proposers of the theory, does not always lead to the elimination of one of them.
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Paper provided by University of Crete, Department of Economics in its series Working Papers with number
0514.
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