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A Model of Political Campaign Manipulation

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Author Info
Pablo Amorós () (Universidad de Málaga)
M. Socorro Puy () (Univ. Málaga)

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Abstract

We propose a multidimensional spatial model of political competition where the advertising campaign aims at influencing the weights that voters’ preferences assign to different political issues. The campaign strategies will move the vote of those voters who lack of partisan identification. The equilibrium analysis of the proposed electoral game yields insights into the chances that the ex-ante loser political party has of winning the elections when there is electoral campaign. We show that the ex-ante loser can end up winning the elections even when (1) it has less campaign funds than its opponent and, (2) it has no advantage on any single political issue.

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Publisher Info
Paper provided by Centro de Estudios Andaluces in its series Economic Working Papers at Centro de Estudios Andaluces with number E2004/20.

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Length: 40 pages
Date of creation: 2004
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Handle: RePEc:cea:doctra:e2004_20

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Related research
Keywords: Election campaign; political issues; preferences manipulation; positional voting.;

Find related papers by JEL classification:
C70 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - General
D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Models of Political Processes: Rent-seeking, Elections, Legislatures, and Voting Behavior

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References listed on IDEAS
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  1. Snyder, James M, 1989. "Election Goals and the Allocation of Campaign Resources," Econometrica, Econometric Society, vol. 57(3), pages 637-60, May. [Downloadable!] (restricted)
  2. Grossman, Gene M & Helpman, Elhanan, 1996. "Electoral Competition and Special Interest Politics," Review of Economic Studies, Blackwell Publishing, vol. 63(2), pages 265-86, April. [Downloadable!] (restricted)
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  3. Avinash Dixit & Victor Norman, 1978. "Advertising and Welfare," Bell Journal of Economics, The RAND Corporation, vol. 9(1), pages 1-17, Spring. [Downloadable!] (restricted)
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This page was last updated on 2009-12-12.


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