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A Model of Political Campaign Manipulation

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Abstract

We propose a multidimensional spatial model of political competition where the advertising campaign aims at influencing the weights that voters’ preferences assign to different political issues. The campaign strategies will move the vote of those voters who lack of partisan identification. The equilibrium analysis of the proposed electoral game yields insights into the chances that the ex-ante loser political party has of winning the elections when there is electoral campaign. We show that the ex-ante loser can end up winning the elections even when (1) it has less campaign funds than its opponent and, (2) it has no advantage on any single political issue.

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Bibliographic Info

Paper provided by Centro de Estudios Andaluces in its series Economic Working Papers at Centro de Estudios Andaluces with number E2004/20.

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Length: 40 pages
Date of creation: 2004
Date of revision:
Handle: RePEc:cea:doctra:e2004_20

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Keywords: Election campaign; political issues; preferences manipulation; positional voting.;

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  1. Gene Grossman & Elhanan Helpman, 1994. "Electoral Competition and Special Interest Politics," NBER Working Papers 4877, National Bureau of Economic Research, Inc.
  2. Snyder, James M, 1989. "Election Goals and the Allocation of Campaign Resources," Econometrica, Econometric Society, vol. 57(3), pages 637-60, May.
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