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Social Identity, Local Neighbourhood Effect and Conspicuous Consumption: Evidence From India

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  • Deepika Kandpal

    (Department of Economics, Delhi School of Economics)

  • Dibyendu Maiti

    (Department of Economics, Delhi School of Economics)

Abstract

The quest for social status is the driving force behind many human decisions including the expenditure on conspicuous goods. Recent evidence shows that conspicuous consumption patterns vary across social groups. Further, rank-based status signalling models suggest that the income distribution of peers affects conspicuous consumption behaviour. Using recent nationally representative microdata from India, this paper investigates the caste-based inequality in conspicuous consumption patterns and the role of income distribution of reference groups in explaining these differences. We find that social identity and economic inequality are essential determinants of conspicuous expenditure. Dalits and Adivasis spend around 7% more on conspicuous items than upper caste households. Consistent with the status signalling models, we find that this gap is significantly influenced by the disparities in the average income of the reference group, within-group income inequality and the share of peers with similar income, denoted by local density. Specifically, local density is found to have a strong influence on household conspicuous consumption decisions. Key Words: Conspicuous consumption, Income distribution, Signalling, Social groups, Social Status JEL Codes: D12, D31, J15

Suggested Citation

  • Deepika Kandpal & Dibyendu Maiti, 2022. "Social Identity, Local Neighbourhood Effect and Conspicuous Consumption: Evidence From India," Working papers 327, Centre for Development Economics, Delhi School of Economics.
    • Handle: RePEc:cde:cdewps:327
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    More about this item

    Keywords

    conspicuous consumption; income distribution; signalling; social groups; social status jel codes: d12; d31; j15;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D31 - Microeconomics - - Distribution - - - Personal Income and Wealth Distribution
    • J15 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Minorities, Races, Indigenous Peoples, and Immigrants; Non-labor Discrimination

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