On the Efficiency of Spam Mailing and Portal Advertising

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On the Efficiency of Spam Mailing and Portal Advertising

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Martin Bandulet () (University of Augsburg, Department of Economics)

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Martin Bandulet

Abstract

The objective of this paper is to provide a simple approach endogenizing the welfare reducing or welfare enhancing effect of informative advertising. Using this approach, it is possible to analyse the welfare consequences of a technology shock that reduces unit information costs, and to explain whether electronic junk mails or portal advertising will cause welfare gains or losses in a competitive environment.

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Paper provided by Universitaet Augsburg, Institute for Economics in its series Discussion Paper Series with number 275.

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Length: pages
Date of creation: Jun 2005
Date of revision:
Handle: RePEc:aug:augsbe:0275

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Find related papers by JEL classification:
D8 - Microeconomics - - Information, Knowledge, and Uncertainty
D62 - Microeconomics - - Welfare Economics - - - Externalities
L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

This paper has been announced in the following NEP Reports:

NEP-ALL-2005-06-05 (All new papers)
NEP-MIC-2005-06-05 (Microeconomics)

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

Pedro P. Barros & Hans Jarle Kind & Tore Nilssen & Lars Sørgard, 2005. "Media Competition on the Internet," The B.E. Journal of Economic Analysis & Policy, Berkeley Electronic Press, vol. 0(1). [Downloadable!]
Simon P. Anderson & Stephen Coate, 2003. "Market Provision of Broadcasting: A Welfare Analysis," Virginia Economics Online Papers 358, University of Virginia, Department of Economics. [Downloadable!]
Other versions:
- Simon P. Anderson, 2005. "Market Provision of Broadcasting: A Welfare Analysis," Review of Economic Studies, Blackwell Publishing, vol. 72(4), pages 947-972, October. [Downloadable!] (restricted)
Reisinger, Markus, 2004. "Two-Sided Markets with Negative Externalities," Discussion Papers in Economics 478, University of Munich, Department of Economics. [Downloadable!]
Butters, Gerard R, 1977. "Equilibrium Distributions of Sales and Advertising Prices," Review of Economic Studies, Blackwell Publishing, vol. 44(3), pages 465-91, October. [Downloadable!] (restricted)

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This page was last updated on 2009-12-14.

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