IDEAS home Printed from https://ideas.repec.org/p/ags/waeasa/36298.html
   My bibliography  Save this paper

Consumers' Willingness to Pay for Washington Apples with Respect to Sensory Attributes

Author

Listed:
  • Hu, Ying
  • McCluskey, Jill J.
  • Durham, Catherine A.

Abstract

To evaluate consumers' willingness to pay (WTP) for Washington apples, the effects of firmness and sweetness as the representative sensory attributes are investigated in addition to those of consumer demographics and preferences. A tasting survey was conducted in Portland, Oregon on two varieties of apples, Gala and Red Delicious. Survey data is analyzed by employing a dichotomous-choice contingent valuation method, the double-bounded model, and maximum likelihood estimates are obtained. This study shows that firmer and sweeter apples induce more WTP. Age is also an important factor affecting WTP for apples. Education, eating frequency, and race affect WTP in the Gala model but not the Red Delicious. Other variables, such as gender, annual household income level, and whether they buy organic food, do not add significant explanatory power in estimating consumers' WTP.

Suggested Citation

  • Hu, Ying & McCluskey, Jill J. & Durham, Catherine A., 2005. "Consumers' Willingness to Pay for Washington Apples with Respect to Sensory Attributes," 2005 Annual Meeting, July 6-8, 2005, San Francisco, California 36298, Western Agricultural Economics Association.
    • Handle: RePEc:ags:waeasa:36298
    DOI: 10.22004/ag.econ.36298
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/36298/files/sp05hu01.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.36298?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Michael Hanemann & John Loomis & Barbara Kanninen, 1991. "Statistical Efficiency of Double-Bounded Dichotomous Choice Contingent Valuation," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 73(4), pages 1255-1263.
    2. Combris, Pierre & Lecocq, Sebastien & Visser, Michael, 1997. "Estimation for a Hedonic Price Equation for Bordeaux Wine: Does Quality Matter?," Economic Journal, Royal Economic Society, vol. 107(441), pages 390-402, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Daniel Hassan & Sylvette Monier-Dilhan, 2003. "Transmission des prix dans la filière fruits: une approche hédonique," Économie rurale, Programme National Persée, vol. 275(1), pages 19-29.
    2. Rashmita Basu, 2013. "Willingness-to-pay to prevent Alzheimer’s disease: a contingent valuation approach," International Journal of Health Economics and Management, Springer, vol. 13(3), pages 233-245, December.
    3. Raj Chandra & GianCarlo Moschini & Gabriel E. Lade, 2025. "Geographical indications and welfare: Evidence from US wine demand," American Journal of Agricultural Economics, John Wiley & Sons, vol. 107(2), pages 670-695, March.
    4. Bateman, Ian J. & Langford, Ian H. & Jones, Andrew P. & Kerr, Geoffrey N., 2001. "Bound and path effects in double and triple bounded dichotomous choice contingent valuation," Resource and Energy Economics, Elsevier, vol. 23(3), pages 191-213, July.
    5. Mooney, Daniel F. & Barham, Bradford L. & Lian, Chang, 2013. "Sustainable Biofuels, Marginal Agricultural Lands, and Farm Supply Response: Micro-Evidence for Southwest Wisconsin," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150510, Agricultural and Applied Economics Association.
    6. Alhassan, Mustapha & Gustafson, Christopher R. & Schoengold, Karina, 2017. "Effects of Information Framing on Smallholder Irrigation Farmers’ Willingness to Pay for Groundwater Protection: The Case of Vea Irrigation Scheme in Ghana," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258432, Agricultural and Applied Economics Association.
    7. Verbic, Miroslav & Slabe-Erker, Renata, 2009. "An econometric analysis of willingness-to-pay for sustainable development: A case study of the Volcji Potok landscape area," Ecological Economics, Elsevier, vol. 68(5), pages 1316-1328, March.
    8. Omar Galárraga & Sandra Sosa-Rubí & César Infante & Paul Gertler & Stefano Bertozzi, 2014. "Willingness-to-accept reductions in HIV risks: conditional economic incentives in Mexico," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 15(1), pages 41-55, January.
    9. Carmelo León & Francisco Vázquez-Polo & Roberto González, 2003. "Elicitation of Expert Opinion in Benefit Transfer of Environmental Goods," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 26(2), pages 199-210, October.
    10. Ay, Jean-Sauveur & Le Gallo, Julie, 2021. "The Signaling Values of Nested Wine Names," Working Papers 321851, American Association of Wine Economists.
    11. Brian Witt, 2019. "Tourists’ Willingness to Pay Increased Entrance Fees at Mexican Protected Areas: A Multi-Site Contingent Valuation Study," Sustainability, MDPI, vol. 11(11), pages 1-22, May.
    12. Liu, Jin-Tan & Tsou, Meng-Wen & Hammitt, James K., 2009. "Willingness to pay for weight-control treatment," Health Policy, Elsevier, vol. 91(2), pages 211-218, July.
    13. Sharon Chang & Renuka Mahadevan, 2018. "To preserve or enhance precious memories: a segmented market analysis of the history museum in Singapore," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 42(1), pages 75-89, February.
    14. Franz Hackl & Gerald J. Pruckner, 2005. "Warm glow, free‐riding and vehicle neutrality in a health‐related contingent valuation study," Health Economics, John Wiley & Sons, Ltd., vol. 14(3), pages 293-306, March.
    15. Chuma, Teresa & Mudhara, Maxwell & Govereh, Jones, 2020. "Factors determining smallholder farmers’ willingness to pay for a metal silo in Zimbabwe," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 59(2), January.
    16. Pascual, Unai & Dedeurwaerdere, Tom & Krishna, Vijesh V., 2006. "Bioprospection Beyond Intellectual Property Rights: The Kani Model of Access and Benefit Sharing," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25377, International Association of Agricultural Economists.
    17. Nayga, Rodolfo M., Jr. & Aiew, Wipon & Woodward, Richard T., 2004. "Willingness to Pay for Irradiated Food: A Non Hypothetical Market Experiment," 84th Seminar, February 8-11, 2004, Zeist, The Netherlands 24995, European Association of Agricultural Economists.
    18. Bandara, Ranjith & Tisdell, Clement A., 2003. "Use and non-use values of wild Asian elephants: A total economic valuation approach," Economics, Ecology and Environment Working Papers 48961, University of Queensland, School of Economics.
    19. Coffey, Brian & Trinetta, Valentina & Nwadike, Londa & Yucel, Umut, 2020. "Producer Willingness to Pay for Enhanced Packaging to Prevent Postharvest Decay of Strawberries," Journal of Applied Farm Economics, Purdue University, vol. 3(01), January.
    20. Aravena, Claudia & Hutchinson, W. George & Carlsson, Fredrik & Matthews, David I, 2015. "Testing preference formation in learning design contingent valuation (LDCV) using advanced information and repetitivetreatments," Working Papers in Economics 619, University of Gothenburg, Department of Economics.

    More about this item

    Keywords

    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:waeasa:36298. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/waeaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.