IDEAS home Printed from https://ideas.repec.org/p/ags/saea14/162505.html
   My bibliography  Save this paper

Consumers’ Willingness to Pay for Seafood Attributes: A Multi-species and Multi-state Comparison

Author

Listed:
  • Meas, Thong
  • Hu, Wuyang

Abstract

This study surveys consumers’ perception of issues in seafood consumption and production and uses choice experiments to investigate consumer preference for the most consumed fish species. Results suggest that consumers were willing to pay positive premiums for fish from U.S. domestic origin and eco-friendly production practices. They were also willing to pay more for fish raised locally and fed with only natural vegetable based feeds. However, for two of the three species examined, there were no premiums found for fresh fish as compared to previously frozen fish. Importantly, comparing wild-caught to farm-raised seafood, the study found no positive willingness to pay, signaling higher acceptance of fish from aquaculture production over time.

Suggested Citation

  • Meas, Thong & Hu, Wuyang, 2014. "Consumers’ Willingness to Pay for Seafood Attributes: A Multi-species and Multi-state Comparison," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162505, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saea14:162505
    DOI: 10.22004/ag.econ.162505
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/162505/files/SAEA%202014%20_Consumers_%20Willingness%20to%20Pay%20for%20Seafood%20Attributes_%20Meas%20and%20Hu.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.162505?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Teisl, Mario F. & Roe, Brian & Hicks, Robert L., 2002. "Can Eco-Labels Tune a Market? Evidence from Dolphin-Safe Labeling," Journal of Environmental Economics and Management, Elsevier, vol. 43(3), pages 339-359, May.
    2. Fred Kuchler & Barry Krissoff & David Harvey, 2010. "Do Consumers Respond to Country-of-Origin Labelling?," Journal of Consumer Policy, Springer, vol. 33(4), pages 323-337, December.
    3. Johnston, Robert J. & Roheim, Cathy A. & Donath, Holger & Asche, Frank, 2001. "Measuring Consumer Preferences For Ecolabeled Seafood: An International Comparison," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(1), pages 1-20, July.
    4. Conrado M. Gempesaw & Richard Bacon & Cathy R. Wessells & Alberto Manalo, 1995. "Consumer Perceptions of Aquaculture Products," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 77(5), pages 1306-1312.
    5. Johnston, Robert J. & Roheim, Cathy A., 2006. "A Battle of Taste and Environmental Convictions for Ecolabeled Seafood: A Contingent Ranking Experiment," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 31(2), pages 1-18, August.
    6. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74(2), pages 132-132.
    7. Louviere,Jordan J. & Hensher,David A. & Swait,Joffre D. With contributions by-Name:Adamowicz,Wiktor, 2000. "Stated Choice Methods," Cambridge Books, Cambridge University Press, number 9780521788304.
    8. Gregory D. Hanson & Robert O. Herrmann & James W. Dunn, 1995. "Determinants of Seafood Purchase Behavior: Consumers, Restaurants, and Grocery Stores," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 77(5), pages 1301-1305.
    9. O’Dierno, Linda J. & Govindasamy, Ramu & Puduri, Venkata S. & Myers, Joseph J. & Islam, Sho, 2006. "Consumer Perceptions and Preferences for Organic Aquatic Products: Results from the Telephone Survey," P Series 36743, Rutgers University, Department of Agricultural, Food and Resource Economics.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Iryna Printezis & Carola Grebitus & Stefan Hirsch, 2019. "The price is right!? A meta-regression analysis on willingness to pay for local food," PLOS ONE, Public Library of Science, vol. 14(5), pages 1-23, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Guzhen Zhou & Wuyang Hu & Wenchao Huang, 2016. "Are Consumers Willing to Pay More for Sustainable Products? A Study of Eco-Labeled Tuna Steak," Sustainability, MDPI, vol. 8(5), pages 1-18, May.
    2. Davide Menozzi & Thong Tien Nguyen & Giovanni Sogari & Dimitar Taskov & Sterenn Lucas & José Luis Santiago Castro-Rial & Cristina Mora, 2020. "Consumers’ Preferences and Willingness to Pay for Fish Products with Health and Environmental Labels: Evidence from Five European Countries," Post-Print hal-02935812, HAL.
    3. Hallstein, Eric & Villas-Boas, Sofia Berto, 2009. "Are Consumers Color Blind?: an empirical investigation of a traffic light advisory for sustainable seafood," CUDARE Working Papers 120535, University of California, Berkeley, Department of Agricultural and Resource Economics.
    4. Villas-Boas, Sofia B & Taylor, Rebecca & Krovetz, Hannah, 2016. "Willingness to Pay for Low Water Footprint Food Choices During Drought," Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series qt9vh3x180, Department of Agricultural & Resource Economics, UC Berkeley.
    5. Fredrik Carlsson & Jorge García & Åsa Löfgren, 2010. "Conformity and the Demand for Environmental Goods," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 47(3), pages 407-421, November.
    6. Lin, Wen & Nayga, Rodolfo M., 2022. "Green identity labeling, environmental information, and pro-environmental food choices," Food Policy, Elsevier, vol. 106(C).
    7. Junyi Shen & Tatsuyoshi Saijo, 2007. "Does energy efficiency label alter consumers f purchase decision? A latent class approach on Shanghai data," OSIPP Discussion Paper 07E005, Osaka School of International Public Policy, Osaka University.
    8. Vera Danilina, 2017. "Polarisation of Eco-Labelling Strategies," Working Papers 2017.26, FAERE - French Association of Environmental and Resource Economists.
    9. James Hilger & Eric Hallstein & Andrew W. Stevens & Sofia B. Villas-Boas, 2019. "Measuring Willingness to Pay for Environmental Attributes in Seafood," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 73(1), pages 307-332, May.
    10. Vera Danilina, 2017. "Trade Integration and the Polarisation of Eco-Labelling Strategies," AMSE Working Papers 1725, Aix-Marseille School of Economics, France.
    11. Suzanne van Osch & Stephen Hynes & Shirra Freeman & Tim O’Higgins, 2019. "Estimating the Public’s Preferences for Sustainable Aquaculture: A Country Comparison," Sustainability, MDPI, vol. 11(3), pages 1-24, January.
    12. Robert Fonner, 2015. "Willingness to Pay for Multiple Seafood Labels in a Niche Market," Marine Resource Economics, University of Chicago Press, vol. 30(1), pages 51-70.
    13. Bronnmann, Julia & Asche, Frank, 2017. "Sustainable Seafood From Aquaculture and Wild Fisheries: Insights From a Discrete Choice Experiment in Germany," Ecological Economics, Elsevier, vol. 142(C), pages 113-119.
    14. Roheim, Cathy A. & Zhang, Dengjun, 2018. "Sustainability certification and product substitutability: Evidence from the seafood market," Food Policy, Elsevier, vol. 79(C), pages 92-100.
    15. Darby, Kim & Batte, Marvin T. & Ernst, Stanley C. & Roe, Brian E., 2006. "Willingness to pay for locally produced foods: A customer intercept study of direct market and grocery store shoppers," 2006 Annual meeting, July 23-26, Long Beach, CA 21336, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    16. Uchida, Hirotsugu & Roheim, Cathy A. & Wakamatsu, Hiroki & Anderson, Christopher M., 2014. "Do Japanese consumers care about sustainable fisheries? Evidence from an auction of ecolabelled seafood," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 58(2), April.
    17. Malin Jonell & Beatrice Crona & Kelsey Brown & Patrik Rönnbäck & Max Troell, 2016. "Eco-Labeled Seafood: Determinants for (Blue) Green Consumption," Sustainability, MDPI, vol. 8(9), pages 1-19, September.
    18. Choi, Andy S., 2013. "Nonmarket values of major resources in the Korean DMZ areas: A test of distance decay," Ecological Economics, Elsevier, vol. 88(C), pages 97-107.
    19. Doherty, Edel & Campbell, Danny, 2011. "Demand for improved food safety and quality: a cross-regional comparison," 85th Annual Conference, April 18-20, 2011, Warwick University, Coventry, UK 108791, Agricultural Economics Society.
    20. Qin, Pin & Carlsson, Fredrik & Xu, Jintao, 2009. "Forestland Reform in China: What do the Farmers Want? A Choice Experiment on Farmers’ Property Rights Preferences," Working Papers in Economics 370, University of Gothenburg, Department of Economics.

    More about this item

    Keywords

    Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:saea14:162505. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/saeaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.