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Advertising and Consumer Welfare: Discussion

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  • Goddard, Ellen W.

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  • Goddard, Ellen W., 1996. "Advertising and Consumer Welfare: Discussion," Economic Evaluation of Commodity Promotion Programs in the Current Legal and Political Environment, October 7-8, 1996, Monterey, California 279666, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    • Handle: RePEc:ags:rr696o:279666
    DOI: 10.22004/ag.econ.279666
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    References listed on IDEAS

    as
    1. Avinash Dixit & Victor Norman, 1978. "Advertising and Welfare," Bell Journal of Economics, The RAND Corporation, vol. 9(1), pages 1-17, Spring.
    2. Alston, Julian M. & Chalfant, James A. & Piggott, Nicholas E., 1996. "Advertising and Consumer Welfare," Economic Evaluation of Commodity Promotion Programs in the Current Legal and Political Environment, October 7-8, 1996, Monterey, California 279665, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    3. Kotowitz, Y & Mathewson, F, 1979. "Informative Advertising and Welfare," American Economic Review, American Economic Association, vol. 69(3), pages 284-294, June.
    Full references (including those not matched with items on IDEAS)

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    Keywords

    Consumer/Household Economics; Marketing;

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