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Informative Advertising and Welfare

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  • Kotowitz, Y
  • Mathewson, F

Abstract

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Suggested Citation

  • Kotowitz, Y & Mathewson, F, 1979. "Informative Advertising and Welfare," American Economic Review, American Economic Association, vol. 69(3), pages 284-294, June.
    • Handle: RePEc:aea:aecrev:v:69:y:1979:i:3:p:284-94
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    Citations

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    Cited by:

    1. Keisuke Hattori & Keisaku Higashida, 2012. "Misleading advertising in duopoly," Canadian Journal of Economics/Revue canadienne d'économique, John Wiley & Sons, vol. 45(3), pages 1154-1187, August.
    2. Ignatius Horstmann & Sridhar Moorthy, 2003. "Advertising Spending and Quality for Services: The Role of Capacity," Quantitative Marketing and Economics (QME), Springer, vol. 1(3), pages 337-365, September.
    3. G. E. Fruchter, 2008. "Dual-Role Based Pricing in a Dynamic and Competitive Environment," Journal of Optimization Theory and Applications, Springer, vol. 138(1), pages 27-44, July.
    4. G. E. Fruchter, 2009. "Signaling Quality: Dynamic Price-Advertising Model," Journal of Optimization Theory and Applications, Springer, vol. 143(3), pages 479-496, December.
    5. E. J. Dockner & G. E. Fruchter, 2004. "Dynamic Strategic Pricing and Speed of Diffusion," Journal of Optimization Theory and Applications, Springer, vol. 123(2), pages 331-348, November.
    6. Fruchter, Gila E. & Van den Bulte, Christophe, 2011. "Why the Generalized Bass Model leads to odd optimal advertising policies," International Journal of Research in Marketing, Elsevier, vol. 28(3), pages 218-230.
    7. Goddard, Ellen W., 1996. "Advertising and Consumer Welfare: Discussion," Economic Evaluation of Commodity Promotion Programs in the Current Legal and Political Environment, October 7-8, 1996, Monterey, California 279666, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    8. Gsottbauer, Elisabeth & van den Bergh, Jeroen C.J.M., 2014. "Environmental policy when pollutive consumption is sensitive to advertising: Norms versus status," Ecological Economics, Elsevier, vol. 107(C), pages 39-50.
    9. Caulkins, Jonathan P. & Feichtinger, Gustav & Grass, Dieter & Hartl, Richard F. & Kort, Peter M. & Seidl, Andrea, 2017. "Interaction of pricing, advertising and experience quality: A dynamic analysis," European Journal of Operational Research, Elsevier, vol. 256(3), pages 877-885.

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