Factors Associated to Purchase of Quality-Labelled Beef
AbstractThe aim of the present study is to identify the factors associated to purchase of quality-labelled beef. For this purpose a total of 364 surveys were carried out on buyers of beef in three Spanish cities. The sample was divided into three groups of buyers according to the beef purchasing habits with a quality label. A logistic regression analysis was used to estimate the differences between groups. The results show the importance of the production region as a quality aspect. Income level, association of quality-labelled beef with “guarantee and tradition” aspects, purchasing frequency, place of purchase, production systems and lifestyles are all variables that enabled us to establish differences between groups.
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Bibliographic InfoPaper provided by European Association of Agricultural Economists in its series 2008 International Congress, August 26-29, 2008, Ghent, Belgium with number 43549.
Date of creation: 2008
Date of revision:
beef quality; quality label; consumer perception; Demand and Price Analysis;
This paper has been announced in the following NEP Reports:
- NEP-ALL-2008-11-25 (All new papers)
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- Martinez, Stephen W. & Hanagriff, Roger D. & Lau, Michael H. & Harris, James Michael, 2007. "Factors Affecting Demand for Branded Beef," 2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama 34885, Southern Agricultural Economics Association.
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