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Organization of the News Industry, The Case of 'Making-or-Buying' Article s

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  • Jan Vang
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    Abstract

    In this paper the two canonical theories of the firm - transaction costs economics and the knowledge-based view of the firm - predictions on 'make-or-buy' are tested on the news industry. The news industry provides an interesting case on which to test the two theories since it is characterized by a high degree of urgency. Urgency refers to the need to catch and process inputs fast. A tendency that is becoming more widespread in other industries where the production cycle tends to be reduced. The test is don on original data on the newspaper industry collected by the author. The conclusions drawn are that that newspapers are organized differently than is predicted from the knowledge-based view of the firm and transaction cost economics. The newspapers do no specialize in core competencies measured in terms of topics covered. On the contrary, a precondition for outsourcing is well-developed competencies in house. The widespread use of integration cannot either be explained as a solution to hold up either, such as transaction cost economics predicts. The reason behind has to be sought in urgency.

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    Bibliographic Info

    Paper provided by DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies in its series DRUID Working Papers with number 03-13.

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    Date of creation: 2003
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    Handle: RePEc:aal:abbswp:03-13

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    Web page: http://www.druid.dk/

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    1. Steven Tadelis & Oliver E.Williamson, 2012. "Transaction Cost Economics
      [The Handbook of Organizational Economics]
      ," Introductory Chapters, Princeton University Press.
    2. Winter, Sidney G, 1988. "On Coase, Competence, and the Corporation," Journal of Law, Economics and Organization, Oxford University Press, vol. 4(1), pages 163-80, Spring.
    3. Grossman, Sanford J & Hart, Oliver D, 1986. "The Costs and Benefits of Ownership: A Theory of Vertical and Lateral Integration," Journal of Political Economy, University of Chicago Press, vol. 94(4), pages 691-719, August.
    4. George Richardson, 2002. "The Organization of Industry Re-visited," DRUID Working Papers 02-15, DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies.
    5. Michael C. Jensen & William H. Heckling, 1995. "Specific And General Knowledge, And Organizational Structure," Journal of Applied Corporate Finance, Morgan Stanley, vol. 8(2), pages 4-18.
    6. Veugelers, Reinhilde & Cassiman, Bruno, 1999. "Make and buy in innovation strategies: evidence from Belgian manufacturing firms," Research Policy, Elsevier, vol. 28(1), pages 63-80, January.
    7. Klein, Benjamin & Crawford, Robert G & Alchian, Armen A, 1978. "Vertical Integration, Appropriable Rents, and the Competitive Contracting Process," Journal of Law and Economics, University of Chicago Press, vol. 21(2), pages 297-326, October.
    8. Francine Lafontaine & Scott E. Masten, 2002. "Contracting in the Absence of Specific Investments and Moral Hazard: Understanding Carrier-Driver Relations in U.S. Trucking," NBER Working Papers 8859, National Bureau of Economic Research, Inc.
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