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Organization of the News Industry, The Case of 'Making-or-Buying' Article s

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Jan Vang
Abstract

In this paper the two canonical theories of the firm - transaction costs economics and the knowledge-based view of the firm - predictions on 'make-or-buy' are tested on the news industry. The news industry provides an interesting case on which to test the two theories since it is characterized by a high degree of urgency. Urgency refers to the need to catch and process inputs fast. A tendency that is becoming more widespread in other industries where the production cycle tends to be reduced. The test is don on original data on the newspaper industry collected by the author. The conclusions drawn are that that newspapers are organized differently than is predicted from the knowledge-based view of the firm and transaction cost economics. The newspapers do no specialize in core competencies measured in terms of topics covered. On the contrary, a precondition for outsourcing is well-developed competencies in house. The widespread use of integration cannot either be explained as a solution to hold up either, such as transaction cost economics predicts. The reason behind has to be sought in urgency.

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Paper provided by DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies in its series DRUID Working Papers with number 03-13.

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Date of creation: 2003
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Handle: RePEc:aal:abbswp:03-13

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Find related papers by JEL classification:
L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights

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  1. George Richardson, 2002. "The Organization of Industry Re-visited," DRUID Working Papers 02-15, DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies. [Downloadable!]
  2. Klein, Benjamin & Crawford, Robert G & Alchian, Armen A, 1978. "Vertical Integration, Appropriable Rents, and the Competitive Contracting Process," Journal of Law & Economics, University of Chicago Press, vol. 21(2), pages 297-326, October.
  3. Williamson, Oliver E., 1989. "Transaction cost economics," Handbook of Industrial Organization, in: R. Schmalensee & R. Willig (ed.), Handbook of Industrial Organization, edition 1, volume 1, chapter 3, pages 135-182 Elsevier. [Downloadable!] (restricted)
  4. Michael C. Jensen & William H. Heckling, 1995. "Specific And General Knowledge, And Organizational Structure," Journal of Applied Corporate Finance, Morgan Stanley, vol. 8(2), pages 4-18. [Downloadable!] (restricted)
  5. Grossman, Sanford J & Hart, Oliver D, 1986. "The Costs and Benefits of Ownership: A Theory of Vertical and Lateral Integration," Journal of Political Economy, University of Chicago Press, vol. 94(4), pages 691-719, August. [Downloadable!] (restricted)
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  6. Francine Lafontaine & Scott E. Masten, 2002. "Contracting in the Absence of Specific Investments and Moral Hazard: Understanding Carrier-Driver Relations in U.S. Trucking," NBER Working Papers 8859, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
  7. Veugelers, Reinhilde & Cassiman, Bruno, 1999. "Make and buy in innovation strategies: evidence from Belgian manufacturing firms," Research Policy, Elsevier, vol. 28(1), pages 63-80, January. [Downloadable!] (restricted)
  8. Winter, Sidney G, 1988. "On Coase, Competence, and the Corporation," Journal of Law, Economics and Organization, Oxford University Press, vol. 4(1), pages 163-80, Spring.
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