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Strategic Communication for Privatization, Public-Private Partnerships, and Private Participation in Infrastructure Projects

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  • Daniele Calabrese
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    Abstract

    This publication reviews the experiences of the World Bank and its clients in employing public communication programs during the processes of privatization and private sector participation. Drawing from academic and policy research as well as from case studies, it highlights good practices and identifies lessons learned through an examination of successes and failures. This publication also recommends principles of strategic communication and offers a methodology for researching and analyzing the communication issues associated with privatization and private sector participation. It includes an operational approach to design and implementation of public communication programs for the various forms of privatization and public-private initiatives. This publication is divided into two sections. The first section includes examples of privatization efforts, failures and successes, noting the role that was played by communication, or lack thereof. The second section sets out the key concepts and tools that communication specialists bring to privatization programs, along with examples of their effective use in both developed and developing countries.

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    File URL: https://openknowledge.worldbank.org/bitstream/handle/10986/6522/454050PUB097801E0ONLY10Mar031102008.pdf?sequence=1
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    Bibliographic Info

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    This book is provided by The World Bank in its series World Bank Publications with number 6522 and published in 2008.

    ISBN: 978-0-8213-7499-3
    Handle: RePEc:wbk:wbpubs:6522

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    Postal: 1818 H Street, N.W., Washington, DC 20433
    Phone: (202) 477-1234
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    Web page: https://openknowledge.worldbank.org
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    Related research

    Keywords: Private Sector Development - Privatization Private Sector Development - E-Business Banks and Banking Reform Private Sector Development - Emerging Markets Public Sector Corruption and Anticorruption Measures Finance and Financial Sector Development Public Sector Development;

    References

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    1. Rafael La Porta & Florencio Lopez-de-Silanes & Andrei Shleifer & Robert Vishny, 1998. "The Quality of Goverment," NBER Working Papers 6727, National Bureau of Economic Research, Inc.
    2. Shleifer, Andrei & Vishny, Robert W, 1994. "Politicians and Firms," The Quarterly Journal of Economics, MIT Press, vol. 109(4), pages 995-1025, November.
    3. Paul Mitchell & Karla Chaman-Ruiz, 2007. "Communication-Based Assessment for Bank Operations," World Bank Publications, The World Bank, number 6731, October.
    4. McPhail, K. & Davy, A., 1998. "Integrating Social Concerns into Private Sector Decisionmaking. A Review of Corporate Practices in the Mining, Oil, and Gas Sectors," World Bank - Discussion Papers 384, World Bank.
    5. Shirley, Mary & Walsh, Patrick, 2000. "Public versus private ownership : the current state of the debate," Policy Research Working Paper Series 2420, The World Bank.
    6. Aysit Tansel, 1997. "Workers Displaced Due to Privatization in Turkey:Before Versus After Displacement," Working Papers 9719, Economic Research Forum, revised Dec 1997.
    7. Mary M. Shirley, 1997. "POLICY ARENA: The Economics and Politics of Government Ownership," Journal of International Development, John Wiley & Sons, Ltd., vol. 9(6), pages 849-864.
    8. Bernardo Bortolotti & Domenico Siniscalco & Marcella Fantini, 2000. "Privatisation and Institutions: A Cross Country Analysis," CESifo Working Paper Series 375, CESifo Group Munich.
    9. Glenn Jenkins, 1994. "Modernization Of Tax Administrations:Revenue Boards And Privatization As Instruments For Change," Development Discussion Papers 1994-01, JDI Executive Programs.
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