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New evidence of preference reversals in health utility measurement

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Author Info
Han Bleichrodt (Department of Economics & iMTA|iBMG, Erasmus University, Rotterdam, The Netherlands)
Jose Luis Pinto Prades (Departamento de Economia, Métodos Cuantitativos e Historia Económica, Universidad Pablo de Olavide and Centro de Estudios Andaluces, Sevilla, Spain)

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Abstract

A central assumption in health utility measurement is that preferences are invariant to the elicitation method used. This assumption is challenged by preference reversals. Previous studies have observed preference reversals between choice and matching tasks and between choice and ranking tasks. We present a preference reversal that is entirely derived from choices, the basic primitive of economics and utility theory. The preference reversal was observed in two studies regarding health states after stroke. Both studies involved large representative samples from the Spanish population, interviewed professionally, and face-to-face. Possible explanations for the preference reversal are the anticipation of disappointment and elation in risky choice and the impact of ethical considerations about the value of life. Copyright © 2008 John Wiley & Sons, Ltd.

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File URL: http://hdl.handle.net/10.1002/hec.1405
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Publisher Info
Article provided by John Wiley & Sons, Ltd. in its journal Health Economics.

Volume (Year): 18 (2009)
Issue (Month): 6 ()
Pages: 713-726
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:wly:hlthec:v:18:y:2009:i:6:p:713-726

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Web page: http://www3.interscience.wiley.com/cgi-bin/jhome/5749

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  1. Enrico Diecidue & Ulrich Schmidt & Peter P. Wakker, 2004. "The Utility of Gambling Reconsidered," Journal of Risk and Uncertainty, Springer, vol. 29(3), pages 241-259, December. [Downloadable!]
  2. Peter Fishburn, 1980. "A simple model for the utility of gambling," Psychometrika, Springer, vol. 45(4), pages 435-448, December. [Downloadable!] (restricted)
  3. Mellers, Barbara & Weiss, Robin & Birnbaum, Michael, 1992. " Violations of Dominance in Pricing Judgments," Journal of Risk and Uncertainty, Springer, vol. 5(1), pages 73-90, February.
  4. Ian Bateman & Brett Day & Graham Loomes & Robert Sugden, 2007. "Can ranking techniques elicit robust values?," Journal of Risk and Uncertainty, Springer, vol. 34(1), pages 49-66, February. [Downloadable!] (restricted)
  5. Kahneman, Daniel & Tversky, Amos, 1979. "Prospect Theory: An Analysis of Decision under Risk," Econometrica, Econometric Society, vol. 47(2), pages 263-91, March. [Downloadable!] (restricted)
  6. Birnbaum, Michael H. & Sutton, Sara E., 1992. "Scale convergence and utility measurement," Organizational Behavior and Human Decision Processes, Elsevier, vol. 52(2), pages 183-215, July. [Downloadable!] (restricted)
  7. Handa, Jagdish, 1977. "Risk, Probabilities, and a New Theory of Cardinal Utility," Journal of Political Economy, University of Chicago Press, vol. 85(1), pages 97-122, February. [Downloadable!] (restricted)
  8. Loomes, Graham & Sugden, Robert, 1986. "Disappointment and Dynamic Consistency in Choice under Uncertainty," Review of Economic Studies, Blackwell Publishing, vol. 53(2), pages 271-82, April. [Downloadable!] (restricted)
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