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Willingness to pay and size of health benefit: an integrated model to test for 'sensitivity to scale' Author info | Abstract | Publisher info | Download info | Related research | Statistics Raymond Y.T. Yeung
Richard D. Smith
Sarah M. McGhee
A key theoretical prediction concerning willingness to pay is that it is positively correlated with benefit size and is assessed by testing the 'sensitivity to scale (scope)'. 'External' (between-sample) sensitivity tests are usually regarded as less powerful than 'internal' (within-subject) tests. However, the latter may suffer from 'anchoring' effects. This paper studies the statistical power of these tests by questioning the distributional assumption of empirical data. We present an integrated model to capture both internal and external variations, while controlling for sample heterogeneity, applied to data from a survey estimating the value of reducing symptom-days. Results indicate that once data is properly transformed, WTP becomes 'scale sensitive' and consistent with diminishing marginal utility theory. Copyright © 2003 John Wiley & Sons, Ltd.
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Article provided by John Wiley & Sons, Ltd. in its journal Health Economics .
Volume (Year): 12 (2003)
Issue (Month): 9 ()
Pages: 791-796
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Handle: RePEc:wly:hlthec:v:12:y:2003:i:9:p:791-796Contact details of provider: Web page: http://www3.interscience.wiley.com/cgi-bin/jhome/5749
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References listed on IDEAS Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile , click on "citations" and make appropriate adjustments.: Shiell, Alan & Gold, Lisa, 2002.
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[Downloadable!] (restricted)
Rollins, Kimberly & Lyke, Audrey, 1998.
"The Case for Diminishing Marginal Existence Values ,"
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Jan Abel Olsen & Richard D. Smith, 2001.
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Health Economics ,
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references Cited by : (explanations , Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile , click on "citations" and make appropriate adjustments.)
Bernard van den Berg & Han Bleichrodt & Louis Eeckhoudt, 2005.
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Health Economics ,
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[Downloadable!]
Zoë Philips & David K. Whynes & Mark Avis, 2006.
"Testing the construct validity of willingness to pay valuations using objective information about risk and health benefit ,"
Health Economics ,
John Wiley & Sons, Ltd., vol. 15(2), pages 195-204.
[Downloadable!]
Trudy Ann Cameron & J.R. DeShazo, 2004.
"An Empirical Model of Demand for Future Health States when Valuing Risk-Mitigating Programs ,"
University of Oregon Economics Department Working Papers
2004-11, University of Oregon Economics Department, revised 01 Apr 2004.
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