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Priorities and Perceptions for Corporate Social Responsibility: An NGO Perspective

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  • Antonis Skouloudis
  • Konstantinos Evangelinos
  • Chrisovaladis Malesios

Abstract

The concept of corporate social responsibility (CSR) is closely intertwined with increased engagement with stakeholders and integration of their concerns into core business processes. In this respect, stakeholders’ viewpoint of CSR is deemed to be essential in shaping pertinent policies, plans and programs. However, current literature indicates an emphasis on the managerialist perspective whereas insights of non‐business social constituents are considerably underrepresented. This is where this paper seeks to contribute by attempting to examine the non‐governmental organizations’ perceptions of socially responsible business conduct. Findings suggest that NGOs perceptions reflect two dominant views, a progressive viewpoint where socially responsible behavior offers win‐win opportunities and a narrow perspective where wider responsibility is an unfruitful business practice. Nevertheless, different types of NGOs attributed similar importance on a number of socially responsible practices. Copyright © 2013 John Wiley & Sons, Ltd and ERP Environment

Suggested Citation

  • Antonis Skouloudis & Konstantinos Evangelinos & Chrisovaladis Malesios, 2015. "Priorities and Perceptions for Corporate Social Responsibility: An NGO Perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 22(2), pages 95-112, March.
  • Handle: RePEc:wly:corsem:v:22:y:2015:i:2:p:95-112
    DOI: 10.1002/csr.1332
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    Cited by:

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    13. Carlos Ferro-Soto & Luz Amparo Macías-Quintana & Paula Vázquez-Rodríguez, 2018. "Effect of Stakeholders-Oriented Behavior on the Performance of Sustainable Business," Sustainability, MDPI, vol. 10(12), pages 1-27, December.
    14. Appel Mahmud & Donghong Ding & Md. Morshadul Hasan, 2021. "Corporate Social Responsibility: Business Responses to Coronavirus (COVID-19) Pandemic," SAGE Open, , vol. 11(1), pages 21582440209, January.
    15. Katharina Hetze, 2016. "Effects on the (CSR) Reputation: CSR Reporting Discussed in the Light of Signalling and Stakeholder Perception Theories," Corporate Reputation Review, Palgrave Macmillan, vol. 19(3), pages 281-296, October.
    16. François Maon & Valérie Swaen & Kenneth de Roeck, 2021. "Coporate branding and corporate social responsibility: Toward a multi-stakeholder interpretive perspective," Post-Print hal-03275858, HAL.
    17. Zhongju Liao, 2018. "Institutional pressure, knowledge acquisition and a firm's environmental innovation," Business Strategy and the Environment, Wiley Blackwell, vol. 27(7), pages 849-857, November.
    18. Siraprapa Panthong & Viriya Taecharungroj, 2021. "Which CSR Activities Are Preferred by Local Community Residents? Conjoint and Cluster Analyses," Sustainability, MDPI, vol. 13(19), pages 1-16, September.
    19. Khawaja Fawad Latif & Aymen Sajjad, 2018. "Measuring corporate social responsibility: A critical review of survey instruments," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1174-1197, November.
    20. Paolo Esposito & Gianluca Antonucci, 2022. "NGOs, corporate social responsibility and sustainable development trajectories in a new reformative spectrum: ‘New wine in old bottles or old wine in new bottles?’," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(3), pages 609-619, May.
    21. Yang Qiu & Ming Lou & Li Zhang & Yiqin Wang, 2020. "Organizational Citizenship Behavior Motives and Thriving at Work: The Mediating Role of Citizenship Fatigue," Sustainability, MDPI, vol. 12(6), pages 1-17, March.
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    23. Chuanmin Mi & FangKai Chang & ChingTorng Lin & YuHsuan Chang, 2018. "The Theory of Reasoned Action to CSR Behavioral Intentions: The Role of CSR Expected Benefit, CSR Expected Effort and Stakeholders," Sustainability, MDPI, vol. 10(12), pages 1-17, November.

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