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CSR in India: Critical Review and Exploring Entrepreneurial Opportunities

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  • Satyajit Majumdar
  • Gordhan K. Saini

Abstract

The current discourse on corporate social responsibility (CSR) is dominated by this ‘middle path’ approach, establishing collaboration and synergy, and attempting to define the balancing roles of business. In the CSR literature, interactions between business and society have been studied less. CSR research is also skewed towards the western and developed countries. We attempt to address these two issues by studying perception gaps among the community residing in a mining region and tourist destination in western India, Goa. The studied dimensions are company’s commitment to the community, areas for company’s support, company’s involvement with stakeholders, community’s commitment to the company, and media’s role to promote CSR activity and CSR as benefiting the company. In general, the variables such as age, education, place of origin and caste lead to divergence in community attitude towards various CSR dimensions. Later, we review a few unique and successful CSR projects, their design and implementation with a strategic ‘entrepreneurial orientation’. Our article points towards a new paradigm for CSR implementation that is beyond pure philanthropy. Innovative models are being discovered and designed with pro-activeness and reasonable experimentation which provide these corporates unique competitive advantage. Lastly, we propose that entrepreneurship has a viable role to play in balancing community and business interest.

Suggested Citation

  • Satyajit Majumdar & Gordhan K. Saini, 2016. "CSR in India: Critical Review and Exploring Entrepreneurial Opportunities," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 2(1), pages 56-79, January.
    • Handle: RePEc:sae:jouent:v:2:y:2016:i:1:p:56-79
    DOI: 10.1177/2393957515619719
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    Cited by:

    1. Bongsug (Kevin) Chae & Eunhye (Olivia) Park, 2018. "Corporate Social Responsibility (CSR): A Survey of Topics and Trends Using Twitter Data and Topic Modeling," Sustainability, MDPI, vol. 10(7), pages 1-20, June.
    2. Archana Singh & Satyajit Majumdar & Gordhan K. Saini, 2017. "Corporate Social Responsibility and Social Entrepreneurship: An Indian Context," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 3(1), pages 71-76, January.
    3. Yung‐Fu Huang & Manh‐Hoang Do & Vimal Kumar, 2019. "Consumers' perception on corporate social responsibility: Evidence from Vietnam," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(6), pages 1272-1284, November.

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