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Drivers and barriers of CSR and the size and internationalization of firms

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  • Thomas Laudal
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    Abstract

    Purpose – The purpose of this paper is to analyze how drivers and barriers of corporate social responsibility (CSR) vary with regard to stages in the transformation process from a small and medium-sized enterprise (SME) to a multinational enterprise (MNE). Design/methodology/approach – The main method used is a literature survey. The survey covers 47 journal articles. A limited survey of managers in the Norwegian clothing business is used to validate the findings in the literature survey. Findings – Eight main drivers and barriers of CSR are identified in the literature survey and are also supported by a regression analysis based on Norwegian survey data. By relating the drivers and barriers to more general social science models, it is shown how they are affected by different business contexts and vary with regard to stages in the transformation process from a SME to a MNE. Practical implications – The paper suggests that public policies for CSR should be adapted to four main contexts, referring to stages in the growth and internationalization of the firm, and overcoming barriers and boosting drivers for CSR. Originality/value – The paper contributes to a better understanding of how and why drivers and barriers of CSR differ with respect to the size and internationalization of firms.

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    Bibliographic Info

    Article provided by Emerald Group Publishing in its journal Social Responsibility Journal.

    Volume (Year): 7 (2011)
    Issue (Month): 2 (July)
    Pages: 234-256

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    Handle: RePEc:eme:srjpps:v:6:y:2010:i:2:p:234-256

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    Web page: http://www.emeraldinsight.com

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    Related research

    Keywords: Corporate social responsibility; International business; Multinational companies; Norway; Organizational change; Small to medium-sized enterprises;

    References

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    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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    1. Graafland, J.J. & Smid, H., 2004. "Reputation, corporate social responsibility and market regulation," MPRA Paper 20772, University Library of Munich, Germany.
    2. Michael Maloni & Michael Brown, 2006. "Corporate Social Responsibility in the Supply Chain: An Application in the Food Industry," Journal of Business Ethics, Springer, vol. 68(1), pages 35-52, September.
    3. Brekke, Kjell Arne & Nyborg, Karine, 2008. "Attracting responsible employees: Green production as labor market screening," Resource and Energy Economics, Elsevier, vol. 30(4), pages 509-526, December.
    4. Philip R. P. Coelho & James E. McClure & John A. Spry, 2002. "The Social Responsibility of Corporate Management: A Classical Critique," Working Papers 200201, Ball State University, Department of Economics, revised Jan 2003.
    5. Ian Worthington & Monder Ram & Harvinder Boyal & Mayank Shah, 2008. "Researching the Drivers of Socially Responsible Purchasing: A Cross-National Study of Supplier Diversity Initiatives," Journal of Business Ethics, Springer, vol. 79(3), pages 319-331, May.
    6. Misani, Nicola, 2010. "The convergence of corporate social responsibility practices," MPRA Paper 25505, University Library of Munich, Germany.
    7. J. Lepoutre & A. Heene, 2006. "Investigating the Impact of Firm Size on Small Business Social Responsibility: a Critical Review," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 06/396, Ghent University, Faculty of Economics and Business Administration.
    8. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
    9. Besley, Timothy & Ghatak, Maitreesh, 2007. "Retailing public goods: The economics of corporate social responsibility," Journal of Public Economics, Elsevier, vol. 91(9), pages 1645-1663, September.
    10. Ian Worthington & Monder Ram & Trevor Jones, 2006. "Exploring Corporate Social Responsibility in the U.K. Asian Small Business Community," Journal of Business Ethics, Springer, vol. 67(2), pages 201-217, August.
    11. Manuel Branco & Lúcia Rodrigues, 2006. "Corporate Social Responsibility and Resource-Based Perspectives," Journal of Business Ethics, Springer, vol. 69(2), pages 111-132, December.
    12. Hildegunn Kyvik Nordås & Massimo Geloso Grosso & Enrico Pinali, 2008. "Market Structure in the Distribution Sector and Merchandise Trade," OECD Trade Policy Papers 68, OECD Publishing.
    13. David Williamson & Gary Lynch-Wood & John Ramsay, 2006. "Drivers of Environmental Behaviour in Manufacturing SMEs and the Implications for CSR," Journal of Business Ethics, Springer, vol. 67(3), pages 317-330, September.
    14. Azlan Amran & A.K. Siti-Nabiha, 2009. "Corporate social reporting in Malaysia: a case of mimicking the West or succumbing to local pressure," Social Responsibility Journal, Emerald Group Publishing, vol. 5(3), pages 358-375, August.
    15. David Murillo & Josep Lozano, 2006. "SMEs and CSR: An Approach to CSR in their Own Words," Journal of Business Ethics, Springer, vol. 67(3), pages 227-240, September.
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