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Role of NGOs in the Corporate Greening Process

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  • Gabor Harangozo

    (Corvinus University of Budapest, Hungary)

  • Gyula Zilahy

    (Corvinus University of Budapest, Hungary)

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    Abstract

    This paper intends to give an overview on the role of the civil society in making companies more sustainable. Based on the stakeholder theory, corporate sustainability and environmental behaviour – such as all corporate decisions – is determined by the total of stakeholder expectations. Although NGOs usually do not belong to the most important stakeholders, indirecly they can play a key role in shaping corporate environmental activities. NGOs can follow different strategies in making corporate operation environmentally friendlier. The confrontative behaviour (changing externally) approach has longer tradition, however there is a bunch of arguments for the cooperative (partnership, changing internally) approach.

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    File URL: http://www.fm-kp.si/zalozba/ISBN/978-961-266-201-1/papers/MIC4159.pdf
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    Bibliographic Info

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    This chapter was published in: Gabor Harangozo & Gyula Zilahy , , pages 571-590, 2012.

    This item is provided by University of Primorska, Faculty of Management Koper in its series MIC 2012: Managing Transformation with Creativity; Proceedings of the 13th International Conference, Budapest, 22–24 November 2012 [Selected Papers] with number 571-590.

    Handle: RePEc:mgt:micp12:571-590

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    Related research

    Keywords: sustainable development; environmental protection; corporation; NGO; stakeholder theory;

    References

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    1. Maria Seitanidi & Andrew Crane, 2009. "Implementing CSR Through Partnerships: Understanding the Selection, Design and Institutionalisation of Nonprofit-Business Partnerships," Journal of Business Ethics, Springer, vol. 85(2), pages 413-429, April.
    2. Jeffrey Unerman & Brendan O'Dwyer, 2006. "Theorising accountability for NGO advocacy," Accounting, Auditing & Accountability Journal, Emerald Group Publishing, vol. 19(3), pages 349-376, April.
    3. D. Vazquez-Brust & C. Liston-Heyes & J. Plaza-Úbeda & J. Burgos-Jiménez, 2010. "Stakeholders Pressures and Strategic Prioritisation: An Empirical Analysis of Environmental Responses in Argentinean Firms," Journal of Business Ethics, Springer, vol. 91(2), pages 171-192, February.
    4. Kourula, Arno, 2010. "Corporate engagement with non-governmental organizations in different institutional contexts--A case study of a forest products company," Journal of World Business, Elsevier, vol. 45(4), pages 395-404, October.
    5. Ananya Reed & Darryl Reed, 2009. "Partnerships for Development: Four Models of Business Involvement," Journal of Business Ethics, Springer, vol. 90(1), pages 3-37, May.
    6. Dima Jamali & Tamar Keshishian, 2009. "Uneasy Alliances: Lessons Learned from Partnerships Between Businesses and NGOs in the context of CSR," Journal of Business Ethics, Springer, vol. 84(2), pages 277-295, January.
    7. Kong, Nancy & Salzmann, Oliver & Steger, Ulrich & Ionescu-Somers, Aileen, 2002. "Moving Business/Industry Towards Sustainable Consumption:: The Role of NGOs," European Management Journal, Elsevier, vol. 20(2), pages 109-127, April.
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