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Corporate engagement with non-governmental organizations in different institutional contexts--A case study of a forest products company

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  • Kourula, Arno
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    Abstract

    This embedded single case study analyses a global forest products company's, Stora Enso's, engagement with non-governmental organizations (NGOs) globally and in five countries: home country, Finland, and in host countries Brazil, China, Poland and Russia. A model of international corporate responsibility is adapted to the NGO context and the concept of civil society distance is introduced. The study argues that the institutional context and especially the local NGO base have important implications on the strategies (sponsorship, dialogue or partnership), and engagement forms (nine different forms are identified) of business-NGO engagement. Propositions are developed on the link between company motives and engagement strategies as well as the effect of civil society distance on engagement strategies.

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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of World Business.

    Volume (Year): 45 (2010)
    Issue (Month): 4 (October)
    Pages: 395-404

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    Handle: RePEc:eee:worbus:v:45:y:2010:i:4:p:395-404

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    Related research

    Keywords: Non-governmental organization (NGO) CSR Civil society distance Forest Institution Stakeholder Sponsorship Dialogue Partnership Finland Russia China Brazil Poland;

    References

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    Cited by:
    1. Gabor Harangozo & Gyula Zilahy, 2012. "Role of NGOs in the Corporate Greening Process," MIC 2012: Managing Transformation with Creativity; Proceedings of the 13th International Conference, Budapest, 22–24 November 2012 [Selected Papers], University of Primorska, Faculty of Management Koper.
    2. Thomas Leppelt & Kai Foerstl & Evi Hartmann, 2013. "Corporate Social Responsibility in Buyer-Supplier Relationships: Is it Beneficial for Top-Tier Suppliers to Market their Capability to Ensure a Responsible Supply Chain?," BuR - Business Research, German Academic Association for Business Research, vol. 6(2), pages 126-152, November.

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