IDEAS home Printed from https://ideas.repec.org/a/wly/agribz/v37y2021i3p590-611.html
   My bibliography  Save this article

How corporate social responsibility influences consumer behavior: An empirical analysis in the Spanish agrifood sector

Author

Listed:
  • Pere Mercadé‐Melé
  • Carmina Fandos‐Herrera
  • Sofía Velasco‐Gómez

Abstract

This study analyzes how corporate social responsibility (CSR) influences consumer behavior in the case of the Spanish agrifood sector. The originality of the study resides in the proposed model that explains that CSR influences perceptions of food safety and health, and quality, and that this perceived quality influences consumer behavior, that is, satisfaction and loyalty. Structural equation modeling was used to analyze the data from 295 personal interviews; satisfactory results were obtained for all the proposed relationships. Therefore, we suggest that, to achieve consumer loyalty, agrifood companies should orient their strategies toward creating sustainable relationships based on CSR actions. Other academic and management implications are proposed to complete the paper. [EconLit Citations: M14, M310, Q13].

Suggested Citation

  • Pere Mercadé‐Melé & Carmina Fandos‐Herrera & Sofía Velasco‐Gómez, 2021. "How corporate social responsibility influences consumer behavior: An empirical analysis in the Spanish agrifood sector," Agribusiness, John Wiley & Sons, Ltd., vol. 37(3), pages 590-611, July.
    • Handle: RePEc:wly:agribz:v:37:y:2021:i:3:p:590-611
    DOI: 10.1002/agr.21693
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/agr.21693
    Download Restriction: no
    File URL: https://libkey.io/10.1002/agr.21693?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Magdalena Kapelko, 2020. "Corporate Social Responsibility and Firms’ Dynamic Productivity Change," International Series in Operations Research & Management Science, in: Juan Aparicio & C. A. Knox Lovell & Jesus T. Pastor & Joe Zhu (ed.), Advances in Efficiency and Productivity II, pages 145-158, Springer.
    2. Hongwei He & Yan Li, 2011. "CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality," Journal of Business Ethics, Springer, vol. 100(4), pages 673-688, June.
    3. Olivier De Schutter, 2017. "The political economy of food systems reform," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 44(4), pages 705-731.
    4. Ross, R. Brent & Pandey, Vivek & Ross, Kara L., 2015. "Sustainability and Strategy in U.S. Agri-Food Firms: An Assessment of Current Practices," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(1), pages 1-32, February.
    5. Antonio Juan Briones Peñalver & Juan Andrés Bernal Conesa & Carmen de Nieves Nieto, 2018. "Analysis of Corporate Social Responsibility in Spanish Agribusiness and Its Influence on Innovation and Performance," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(2), pages 182-193, March.
    6. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    7. Heyder, Matthias & Theuvsen, Ludwig, 2008. "Legitimating Business Activities Using Corporate Social Responsibility: Is there a Need for CSR in Agribusiness?," 110th Seminar, February 18-22, 2008, Innsbruck-Igls, Austria 49851, European Association of Agricultural Economists.
    8. Julie A. Caswell & Eliza M. Mojduszka, 1996. "Using Informational Labeling to Influence the Market for Quality in Food Products," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(5), pages 1248-1253.
    9. Janssen, Catherine & Sen, Sankar & Bhattacharya, CB, 2015. "Corporate crises in the age of corporate social responsibility," Business Horizons, Elsevier, vol. 58(2), pages 183-192.
    10. repec:oup:erevae:v:44:y:2017:i:4:p:540-566. is not listed on IDEAS
    11. Matthias Heyder & Ludwig Theuvsen, 2012. "Determinants and Effects of Corporate Social Responsibility in German Agribusiness: A PLS Model," Agribusiness, John Wiley & Sons, Ltd., vol. 28(4), pages 400-420, September.
    12. Monika Hartmann, 2011. "Corporate social responsibility in the food sector," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 38(3), pages 297-324, August.
    13. Park, Eunil & Kim, Ki Joon & Kwon, Sang Jib, 2017. "Corporate social responsibility as a determinant of consumer loyalty: An examination of ethical standard, satisfaction, and trust," Journal of Business Research, Elsevier, vol. 76(C), pages 8-13.
    14. Caroline Flammer, 2015. "Does Corporate Social Responsibility Lead to Superior Financial Performance? A Regression Discontinuity Approach," Management Science, INFORMS, vol. 61(11), pages 2549-2568, November.
    15. Michael Maloni & Michael Brown, 2006. "Corporate Social Responsibility in the Supply Chain: An Application in the Food Industry," Journal of Business Ethics, Springer, vol. 68(1), pages 35-52, September.
    16. Encarna Guillamon-Saorin & Magdalena Kapelko & Spiro E. Stefanou, 2018. "Corporate Social Responsibility and Operational Inefficiency: A Dynamic Approach," Sustainability, MDPI, vol. 10(7), pages 1-26, July.
    17. Austin, K.G. & Mosnier, A. & Pirker, J. & McCallum, I. & Fritz, S. & Kasibhatla, P.S., 2017. "Shifting patterns of oil palm driven deforestation in Indonesia and implications for zero-deforestation commitments," Land Use Policy, Elsevier, vol. 69(C), pages 41-48.
    18. Yeonsoo Kim, 2017. "Consumer Responses to the Food Industry’s Proactive and Passive Environmental CSR, Factoring in Price as CSR Tradeoff," Journal of Business Ethics, Springer, vol. 140(2), pages 307-321, January.
    19. Catherine Janssen & Sankar Sen & Cb Bhattacharya, 2015. "Corporate crises in the age of corporate social responsibility," Post-Print hal-01563031, HAL.
    20. Li Sun & Marty Stuebs, 2013. "Corporate Social Responsibility and Firm Productivity: Evidence from the Chemical Industry in the United States," Journal of Business Ethics, Springer, vol. 118(2), pages 251-263, December.
    21. Verónica León‐Bravo & Antonella Moretto & Raffaella Cagliano & Federico Caniato, 2019. "Innovation for sustainable development in the food industry: Retro and forward‐looking innovation approaches to improve quality and healthiness," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(5), pages 1049-1062, September.
    22. Aleix Calveras & Juan‐José Ganuza, 2018. "Corporate social responsibility and product quality," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 27(4), pages 804-829, October.
    23. Juan Andres Bernal‐Conesa & Carmen de Nieves Nieto & Antonio Juan Briones‐Peñalver, 2017. "CSR Strategy in Technology Companies: Its Influence on Performance, Competitiveness and Sustainability," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(2), pages 96-107, March.
    24. Jordi Surroca & Josep A. Tribó & Sandra Waddock, 2010. "Corporate responsibility and financial performance: the role of intangible resources," Strategic Management Journal, Wiley Blackwell, vol. 31(5), pages 463-490, May.
    25. Baruch Lev & Christine Petrovits & Suresh Radhakrishnan, 2010. "Is doing good good for you? how corporate charitable contributions enhance revenue growth," Strategic Management Journal, Wiley Blackwell, vol. 31(2), pages 182-200, February.
    26. Tiziana De Magistris & Teresa Del Giudice & Fabio Verneau, 2015. "The Effect of Information on Willingness to Pay for Canned Tuna Fish with Different Corporate Social Responsibility (CSR) Certification: A Pilot Study," Journal of Consumer Affairs, Wiley Blackwell, vol. 49(2), pages 457-471, July.
    27. Olga Chkanikova & Oksana Mont, 2015. "Corporate Supply Chain Responsibility: Drivers and Barriers for Sustainable Food Retailing," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 22(2), pages 65-82, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Magdalena Kapelko & Alfons Oude Lansink & Encarna Guillamon‐Saorin, 2021. "Corporate social responsibility and dynamic productivity change in the US food and beverage manufacturing industry," Agribusiness, John Wiley & Sons, Ltd., vol. 37(2), pages 286-305, April.
    2. Engida, Tadesse Getacher & Rao, Xudong & Oude Lansink, Alfons G.J.M., 2020. "A dynamic by-production framework for analyzing inefficiency associated with corporate social responsibility," European Journal of Operational Research, Elsevier, vol. 287(3), pages 1170-1179.
    3. Antonio Juan Briones Peñalver & Juan Andrés Bernal Conesa & Carmen de Nieves Nieto, 2018. "Analysis of Corporate Social Responsibility in Spanish Agribusiness and Its Influence on Innovation and Performance," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(2), pages 182-193, March.
    4. Tadesse Getacher Engida & Alfons G. J. M. Oude Lansink & Xudong Rao, 2022. "A dynamic by‐production framework for measuring productivity change in the presence of socially responsible and undesirable outputs: Evidence from European food processors," Agribusiness, John Wiley & Sons, Ltd., vol. 38(2), pages 279-294, April.
    5. Encarna Guillamon-Saorin & Magdalena Kapelko & Spiro E. Stefanou, 2018. "Corporate Social Responsibility and Operational Inefficiency: A Dynamic Approach," Sustainability, MDPI, vol. 10(7), pages 1-26, July.
    6. Luhmann, Henrike & Theuvsen, Ludwig, 2016. "CSR activities in the German poultry sector: differencing preference groups," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 20(3), December.
    7. Francesco Perrini & Angeloantonio Russo & Antonio Tencati & Clodia Vurro, 2011. "Deconstructing the Relationship Between Corporate Social and Financial Performance," Journal of Business Ethics, Springer, vol. 102(1), pages 59-76, March.
    8. Etilé, Fabrice & Teyssier, Sabrina, 2013. "Corporate social responsibility and the economics of consumer social responsibility," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement (RAEStud), Institut National de la Recherche Agronomique (INRA), vol. 94(2).
    9. Ghanbarpour, Tohid & Gustafsson, Anders, 2022. "How do corporate social responsibility (CSR) and innovativeness increase financial gains? A customer perspective analysis," Journal of Business Research, Elsevier, vol. 140(C), pages 471-481.
    10. Hajdu, Anna & Daziano, Marcos F. & Visser, Oane, 2021. "Institutions and individual values motivating corporate social responsibility activities in large farms and agroholdings," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 24(4), April.
    11. Xingping Jia, 2020. "Corporate social responsibility activities and firm performance: The moderating role of strategic emphasis and industry competition," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(1), pages 65-73, January.
    12. Marco Lerro & Riccardo Vecchio & Francesco Caracciolo & Stefano Pascucci & Luigi Cembalo, 2018. "Consumers' heterogeneous preferences for corporate social responsibility in the food industry," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1050-1061, November.
    13. Marta Stanislawska, 2022. "The Impact of the COVID-19 Pandemic and Energy Crisis on CSR Policy in Transport Industry in Poland," Energies, MDPI, vol. 15(23), pages 1-32, November.
    14. Haram Seo & Jiao Luo & Aseem Kaul, 2021. "Giving a little to many or a lot to a few? The returns to variety in corporate philanthropy," Strategic Management Journal, Wiley Blackwell, vol. 42(9), pages 1734-1764, September.
    15. Hannah K. Westerholz & Julia Höhler, 2022. "Corporate social responsibility reporting in the food industry—Comparison of co‐operatives and investor‐owned dairies," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(1), pages 211-222, January.
    16. Magdalena Kapelko & Alfons Oude Lansink, 2022. "Measuring firms' dynamic inefficiency accounting for corporate social responsibility in the U.S. food and beverage manufacturing industry," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 44(4), pages 1702-1721, December.
    17. Juan Aparicio & Magdalena Kapelko, 2019. "Enhancing the Measurement of Composite Indicators of Corporate Social Performance," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 144(2), pages 807-826, July.
    18. Henri Kuokkanen & William Sun, 2020. "Companies, Meet Ethical Consumers: Strategic CSR Management to Impact Consumer Choice," Journal of Business Ethics, Springer, vol. 166(2), pages 403-423, October.
    19. Li, Chengcheng & Wang, Xiaoqiong, 2022. "Local peer effects of corporate social responsibility," Journal of Corporate Finance, Elsevier, vol. 73(C).
    20. Muhammad Usman Shah & Muhammad Farooq Jan, 2021. "Connecting Corporate Social Responsibility (CSR) to Customer Loyalty: A Mediation Analysis in Hoteling Industry of Pakistan," SAGE Open, , vol. 11(4), pages 21582440211, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:agribz:v:37:y:2021:i:3:p:590-611. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.