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CSR Strategy in Technology Companies: Its Influence on Performance, Competitiveness and Sustainability

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  • Juan Andres Bernal‐Conesa
  • Carmen de Nieves Nieto
  • Antonio Juan Briones‐Peñalver

Abstract

In this paper, a structural equation model is presented to study the adoption of a strategy of Corporate Social Responsibility (CSR) within the Spanish technological industry sector, and how this strategy may influence its performance, competitiveness, and sustainability. For that reason, a survey was submitted to technology companies located in Spanish Science and Technology parks. The study shows that a CSR‐oriented strategy contributes significantly to the performance of the organisation. Moreover, CSR influences the competitiveness of technology companies, and particularly their sustainability. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment

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  • Juan Andres Bernal‐Conesa & Carmen de Nieves Nieto & Antonio Juan Briones‐Peñalver, 2017. "CSR Strategy in Technology Companies: Its Influence on Performance, Competitiveness and Sustainability," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(2), pages 96-107, March.
  • Handle: RePEc:wly:corsem:v:24:y:2017:i:2:p:96-107
    DOI: 10.1002/csr.1393
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    3. Tai-Wei Chang, 2020. "Corporate Sustainable Development Strategy: Effect of Green Shared Vision on Organization Members’ Behavior," IJERPH, MDPI, vol. 17(7), pages 1-20, April.
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    8. Ana León-Gómez & José Manuel Santos-Jaén & Daniel Ruiz-Palomo & Mercedes Palacios-Manzano, 2022. "Disentangling the impact of ICT adoption on SMEs performance: the mediating roles of corporate social responsibility and innovation," Oeconomia Copernicana, Institute of Economic Research, vol. 13(3), pages 831-866, September.
    9. Khawaja Fawad Latif & Aymen Sajjad & Rabia Bashir & Muhammad Bilal Shaukat & Muhammad Bilal Khan & Umar Farooq Sahibzada, 2020. "Revisiting the relationship between corporate social responsibility and organizational performance: The mediating role of team outcomes," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1630-1641, July.
    10. Adomako, Samuel & Abdelgawad, Sondos G. & Ahsan, Mujtaba & Amankwah-Amoah, Joseph & Azaaviele Liedong, Tahiru, 2023. "Nonmarket strategy in emerging markets: The link between SMEs’ corporate political activity, corporate social responsibility, and firm competitiveness," Journal of Business Research, Elsevier, vol. 160(C).
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    14. Omonijo, Oluwole Nurudeen & Yunsheng, Zhang, 2022. "Impact mechanism of technological innovation by Chinese companies on CSR in Africa mobile communication industry," Innovation and Green Development, Elsevier, vol. 1(2).
    15. Pere Mercadé‐Melé & Carmina Fandos‐Herrera & Sofía Velasco‐Gómez, 2021. "How corporate social responsibility influences consumer behavior: An empirical analysis in the Spanish agrifood sector," Agribusiness, John Wiley & Sons, Ltd., vol. 37(3), pages 590-611, July.
    16. Muhammad Sualeh Khattak & Muhammad Anwar & Thomas Clauß, 2021. "The Role of Entrepreneurial Finance in Corporate Social Responsibility and New Venture Performance in an Emerging Market," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 30(2), pages 336-366, September.
    17. Mochales, Gerardo & Blanch, Javier, 2022. "Unlocking the potential of CSR: An explanatory model to determine the strategic character of CSR activities," Journal of Business Research, Elsevier, vol. 140(C), pages 310-323.
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    20. Christopher J. Waples & Benjamin J. Brachle, 2020. "Recruiting millennials: Exploring the impact of CSR involvement and pay signaling on organizational attractiveness," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 870-880, March.
    21. Muhammad Usman Shah & Muhammad Farooq Jan, 2021. "Connecting Corporate Social Responsibility (CSR) to Customer Loyalty: A Mediation Analysis in Hoteling Industry of Pakistan," SAGE Open, , vol. 11(4), pages 21582440211, December.
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    24. Federico Barnabè & Sarfraz Nazir, 2022. "Conceptualizing and enabling circular economy through integrated thinking," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(2), pages 448-468, March.
    25. Xiaodong Li & Xiaojiang Gao‐Zeller & Tracey E. Rizzuto & Fan Yang, 2019. "Institutional pressures on corporate social responsibility strategy in construction corporations: The role of internal motivations," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(4), pages 721-740, July.

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