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Trust and consumer risk perceptions regarding BSE and chronic wasting disease

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  • Violet Muringai
  • Ellen Goddard

Abstract

Using survey data from Canada, the United States, and Japan, we assess the relationship between both generalized trust in people and agent†specific trust regarding food safety and consumer perceptions about bovine spongiform encephalopathy (BSE) and chronic wasting disease (CWD). We find evidence that generalized trust in people is negatively related to consumers’ risk perceptions about BSE and CWD mainly in Canada. Trust measures for specific agents who might affect food safety risk also have mixed effects on consumers’ risk perceptions across the regions surveyed and between the two diseases. Monitoring public’s generalized trust in people and trust in food agents could generally assist in the short†term estimates of the impact of future animal disease incidents on consumption of meat products. [EconLit citation: D120, Q130, I190].

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  • Violet Muringai & Ellen Goddard, 2018. "Trust and consumer risk perceptions regarding BSE and chronic wasting disease," Agribusiness, John Wiley & Sons, Ltd., vol. 34(2), pages 240-265, March.
  • Handle: RePEc:wly:agribz:v:34:y:2018:i:2:p:240-265
    DOI: 10.1002/agr.21524
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    Cited by:

    1. Kim, Byeong Je & Chung, Ji-Bum, 2021. "When beef consumption becomes politicized: Longitudinal change of US beef purchase intention and political values in Korea," Food Policy, Elsevier, vol. 105(C).
    2. Aye Chan Myae & Ellen Goddard, 2020. "Household behavior with respect to meat consumption in the presence of BSE and CWD," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(3), pages 315-341, September.

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