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Probit analysis of fresh meat consumption in Belgium: Exploring BSE and television communication impact

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Author Info

  • Wim Verbeke

    (University of Ghent, Department Agricultural Economics, Coupure Links 653, B-9000 Gent, Belgium)

  • Ronald W. Ward

    (University of Florida, Food and Resource Economics, 1125 McCarty Hall, Gainesville, FL 32611-0240)

  • Jacques Viaene

    (University of Ghent, Department Agricultural Economics, Coupure Links 653, B-9000 Gent, Belgium)

Abstract

This article focuses on factors influencing consumer decision making toward fresh meat consumption in Belgium. Discrete choice models are specified for explaining consumer decisions to decrease fresh meat consumption since the BSE-crisis and toward to the future. Demographic consumer characteristics, consumption frequency and attention to television coverage are included as explanatory variables in the models. A major focus is the impact of television, which has carried several negative reports about meat safety during recent years. Television coverage is found to have a highly negative impact on decision making toward fresh red meat consumption. Model estimation and computation of predicted probabilities reveal that the likelihood of cutting fresh meat consumption increases with greater attention given to television messages, as well as with the presence of young children in the household and with increasing age of the consumer. Interaction between attention to television and age reveals that younger people's decisions are more susceptive to media coverage. Heavy meat consumers are least likely to cut fresh meat consumption. Findings include implications for future livestock production and communication by the meat industry. [Econ-Lit citations: D120, L660, M390] © 2000 John Wiley & Sons, Inc.

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Bibliographic Info

Article provided by John Wiley & Sons, Ltd. in its journal Agribusiness.

Volume (Year): 16 (2000)
Issue (Month): 2 ()
Pages: 215-234

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Handle: RePEc:wly:agribz:v:16:y:2000:i:2:p:215-234

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Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297

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References

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  1. Estrella, Arturo, 1998. "A New Measure of Fit for Equations with Dichotomous Dependent Variables," Journal of Business & Economic Statistics, American Statistical Association, vol. 16(2), pages 198-205, April.
  2. Rickertsen, Kyrre, 1996. "Structural Change and the Demand for Meat and Fish in Norway," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 23(3), pages 316-30.
  3. Gary D. Thompson & Julia Kidwell, 1998. "Explaining the Choice of Organic Produce: Cosmetic Defects, Prices, and Consumer Preferences," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(2), pages 277-287.
  4. M. Burton & M. Tomlinson & T. Young, 1994. "Consumers' Decisions Whether Or Not To Purchase Meat: A Double Hurdle Analysis Of Single Adult Households," Journal of Agricultural Economics, Wiley Blackwell, vol. 45(2), pages 202-212.
  5. Mizerski, Richard W, 1982. " An Attribution Explanation of the Disproportionate Influence of Unfavorable Information," Journal of Consumer Research, University of Chicago Press, vol. 9(3), pages 301-10, December.
  6. Anderson Reynolds & Ellen Goddard, 1991. "Structural Change in Canadian Meat Demand," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 39(2), pages 211-222, 07.
  7. Nicholas E. Piggott & James A. Chalfant & Julian M. Alston & Garry R. Griffith, 1996. "Demand Response to Advertising in the Australian Meat Industry," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(2), pages 268-279.
  8. John G. Cragg & Russell S. Uhler, 1970. "The Demand for Automobiles," Canadian Journal of Economics, Canadian Economics Association, vol. 3(3), pages 386-406, August.
  9. John D. Jackson, 1997. "Effects of Health Information and Generic Advertising on U.S. Meat Demand," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 79(1), pages 13-23.
  10. Anderson, Eugene W & Shugan, Steven M, 1991. " Repositioning for Changing Preferences: The Case of Beef versus Poultry," Journal of Consumer Research, University of Chicago Press, vol. 18(2), pages 219-32, September.
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Citations

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Cited by:
  1. Caswell, Julie & Joseph, Siny, 2007. "Consumer Demand for Quality: Major Determinant for Agricultural and Food Trade in the Future?," Research Reports 149196, University of Connecticut, Food Marketing Policy Center.
  2. McCluskey, Jill J. & Grimsrud, Kristine M. & Ouchi, Hiromi & Wahl, Thomas I., 2005. "Bovine spongiform encephalopathy in Japan: consumers’ food safety perceptions and willingness to pay for tested beef," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 49(2), June.
  3. Martin Browning & Lars Gårn Hansen & Sinne Smed, 2013. "Rational inattention or rational overreaction? Consumer reactions to health news," IFRO Working Paper 2013/14, University of Copenhagen, Department of Food and Resource Economics.
  4. Farrell, Terence C., 2001. "Modelling Meat Quality Attributes," 2001 Conference (45th), January 23-25, 2001, Adelaide 125624, Australian Agricultural and Resource Economics Society.
  5. Mazzocchi, Mario & Stefani, Gianluca, 2002. "Consumer Welfare and the Loss Induced by Withheld Information: The Case of BSE in Italy," 2002 International Congress, August 28-31, 2002, Zaragoza, Spain 24927, European Association of Agricultural Economists.
  6. repec:ebl:ecbull:v:4:y:2008:i:15:p:1-9 is not listed on IDEAS
  7. Mauro Vigani & Alesandro Olper, 2012. "GMO Standards, Endogenous Policy and the Market for Information," LICOS Discussion Papers 30612, LICOS - Centre for Institutions and Economic Performance, KU Leuven.
  8. Takashi Ishida & Noriko Ishikawa & Mototsugu Fukushige, 2006. "Impact of BSE and Bird Flu on Consumersf Meat Demand in Japan," Discussion Papers in Economics and Business 06-01, Osaka University, Graduate School of Economics and Osaka School of International Public Policy (OSIPP).
  9. Caputo, Vincenzina & Aprile, Maria Carmela & Nayga, Rodolfo M., Jr., 2011. "Consumers’ Valuation for European food quality labels: Importance of Label Information Provision," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114324, European Association of Agricultural Economists.
  10. Donatella Baiardi & Riccardo Puglisi & Simona Scabrosetti, 2012. "Individual Attitudes on Food Quality and Safety: Empirical Evidence on EU Countries," DEM Working Papers Series 014, University of Pavia, Department of Economics and Management.
  11. Zhang, Xu & Goddard, Ellen W., 2010. "Analysis of Value-Added Meat Product Choice Behaviour by Canadian Households," Project Report Series 99703, University of Alberta, Department of Resource Economics and Environmental Sociology.
  12. Fred A. Yamoah & David E. Yawson, 2014. "Assessing Supermarket Food Shopper Reaction to Horsemeat Scandal in the UK," International Review of Management and Marketing, Econjournals, vol. 4(2), pages 98-107.
  13. Verbeke, Wim & Ward, Ronald W., 2001. "A fresh meat almost ideal demand system incorporating negative TV press and advertising impact," Agricultural Economics, Blackwell, vol. 25(2-3), pages 359-374, September.
  14. Verbeke, W. & Ward, R. W. & Avermaete, T., 2002. "Evaluation of publicity measures relating to the EU beef labelling system in Belgium," Food Policy, Elsevier, vol. 27(4), pages 339-353, August.
  15. Ward, Ronald W. & Ferrara, Oscar, 2005. "Measuring Brand Preferences Among U.S. Meat Consumers with Probit Models," 2005 Annual meeting, July 24-27, Providence, RI 19462, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

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