A value analysis model for farm equipment manufacturers
AbstractWe develop and empirically validate a procedure specifically designed to allow farm equipment manufacturers to assess their customer value relative to the competition. Using a combination of psychometric procedures for evaluating farmer judgments (confirmatory factor analysis and conjoint analysis), we develop a comprehensive value analysis model which incorporates many features unique to the farm equipment market. Our approach allows for individual differences in farmer perceptions and preferences of equipment brands and can be implemented in markets where only a few competitors exist. Good empirical results were obtained in a study of the combine harvester market. © 1997 John Wiley & Sons, Inc.
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Bibliographic InfoArticle provided by John Wiley & Sons, Ltd. in its journal Agribusiness.
Volume (Year): 13 (1997)
Issue (Month): 4 ()
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Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297
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- Carl Zulauf & Gary D. Schnitkey, 1989. "Selected US farm machinery market characteristics and their implications for the future," Agribusiness, John Wiley & Sons, Ltd., John Wiley & Sons, Ltd., vol. 5(5), pages 437-447.
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- S. Chan Choi & Wayne S. Desarbo & Patrick T. Harker, 1990. "Product Positioning Under Price Competition," Management Science, INFORMS, INFORMS, vol. 36(2), pages 175-199, February.
- Michael A. Gunderson & Allan W. Gray & Jay T. Akridge, 2009. "Service quality in agronomic inputs: does the hierarchical model apply?," Agribusiness, John Wiley & Sons, Ltd., John Wiley & Sons, Ltd., vol. 25(4), pages 500-519.
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