Advanced Search
MyIDEAS: Login to save this article or follow this journal

A value analysis model for farm equipment manufacturers

Contents:

Author Info

  • Mark B. Vandenbosch

    (Richard Ivey School of Business, University of Western Ontario)

  • Charles B. Weinberg

    (Commerce and Business Administration, University of British Columbia)

Registered author(s):

    Abstract

    We develop and empirically validate a procedure specifically designed to allow farm equipment manufacturers to assess their customer value relative to the competition. Using a combination of psychometric procedures for evaluating farmer judgments (confirmatory factor analysis and conjoint analysis), we develop a comprehensive value analysis model which incorporates many features unique to the farm equipment market. Our approach allows for individual differences in farmer perceptions and preferences of equipment brands and can be implemented in markets where only a few competitors exist. Good empirical results were obtained in a study of the combine harvester market. © 1997 John Wiley & Sons, Inc.

    Download Info

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below under "Related research" whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Bibliographic Info

    Article provided by John Wiley & Sons, Ltd. in its journal Agribusiness.

    Volume (Year): 13 (1997)
    Issue (Month): 4 ()
    Pages: 409-421

    as in new window
    Handle: RePEc:wly:agribz:v:13:y:1997:i:4:p:409-421

    Contact details of provider:
    Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297

    Related research

    Keywords:

    References

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
    as in new window
    1. Carl Zulauf & Gary D. Schnitkey, 1989. "Selected US farm machinery market characteristics and their implications for the future," Agribusiness, John Wiley & Sons, Ltd., John Wiley & Sons, Ltd., vol. 5(5), pages 437-447.
    2. L. Wade, 1988. "Review," Public Choice, Springer, Springer, vol. 58(1), pages 99-100, July.
    3. Allan D. Shocker & V. Srinivasan, 1974. "A Consumer-Based Methodology for the Identification of New Product Ideas," Management Science, INFORMS, INFORMS, vol. 20(6), pages 921-937, February.
    4. Vandenbosch, Mark B. & Weinberg, Charles B., 1994. "Setting the strategic direction in a product-service firm," Journal of Business Research, Elsevier, Elsevier, vol. 31(2-3), pages 117-132.
    5. S. Chan Choi & Wayne S. Desarbo & Patrick T. Harker, 1990. "Product Positioning Under Price Competition," Management Science, INFORMS, INFORMS, vol. 36(2), pages 175-199, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as in new window

    Cited by:
    1. Michael A. Gunderson & Allan W. Gray & Jay T. Akridge, 2009. "Service quality in agronomic inputs: does the hierarchical model apply?," Agribusiness, John Wiley & Sons, Ltd., John Wiley & Sons, Ltd., vol. 25(4), pages 500-519.

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:wly:agribz:v:13:y:1997:i:4:p:409-421. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Wiley-Blackwell Digital Licensing) or (Christopher F. Baum).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.