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NICHER: An approach to identifying defensible product positions

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  • Sudharshan, D.
  • Ravi Kumar, K.
  • Gruca, Thomas S.
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    File URL: http://www.sciencedirect.com/science/article/B6VCT-4031R2F-1V/2/b340af7eda2363a3088d72baf7336aa6
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    Bibliographic Info

    Article provided by Elsevier in its journal European Journal of Operational Research.

    Volume (Year): 84 (1995)
    Issue (Month): 2 (July)
    Pages: 292-309

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    Handle: RePEc:eee:ejores:v:84:y:1995:i:2:p:292-309

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    Web page: http://www.elsevier.com/locate/eor

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    References

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    1. Allan D. Shocker & V. Srinivasan, 1974. "A Consumer-Based Methodology for the Identification of New Product Ideas," Management Science, INFORMS, vol. 20(6), pages 921-937, February.
    2. Edward C. Prescott & Michael Visscher, 1977. "Sequential Location among Firms with Foresight," Bell Journal of Economics, The RAND Corporation, vol. 8(2), pages 378-393, Autumn.
    3. Albers, Sonke, 1979. "An extended algorithm for optimal product positioning," European Journal of Operational Research, Elsevier, vol. 3(3), pages 222-231, May.
    4. John R. Hauser, 1988. "Note—Competitive Price and Positioning Strategies," Marketing Science, INFORMS, vol. 7(1), pages 76-91.
    5. Green, Paul E. & Krieger, Abba M., 1989. "Recent contributions to optimal product positioning and buyer segmentation," European Journal of Operational Research, Elsevier, vol. 41(2), pages 127-141, July.
    6. D. Sudharshan & Jerrold H. May & Allan D. Shocker, 1987. "A Simulation Comparison of Methods for New Product Location," Marketing Science, INFORMS, vol. 6(2), pages 182-201.
    7. Bezalel Gavish & Dan Horsky & Kizhanatham Srikanth, 1983. "An Approach to the Optimal Positioning of a New Product," Management Science, INFORMS, vol. 29(11), pages 1277-1297, November.
    8. Bachem, A. & Simon, H., 1981. "A product positioning model with costs and prices," European Journal of Operational Research, Elsevier, vol. 7(4), pages 362-370, August.
    9. Shaw, R W, 1982. "Product Proliferation in Characteristics Space: The U.K. Fertiliser Industry," Journal of Industrial Economics, Wiley Blackwell, vol. 31(1-2), pages 69-91, September.
    10. Eaton, B Curtis & Lipsey, Richard G, 1979. "The Theory of Market Pre-emption: The Persistence of Excess Capacity and Monopoly in Growing Spatial Markets," Economica, London School of Economics and Political Science, vol. 46(182), pages 149-58, May.
    11. Schmalensee, R. & Thisse, J.-F., 1986. "Perceptual maps and the optimal location of new products," CORE Discussion Papers 1986020, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
    12. Hilke, John C. & Nelson, Philip B., 1987. "Caveat innovator : Strategic and structural characteristics of new product introductions," Journal of Economic Behavior & Organization, Elsevier, vol. 8(2), pages 213-229, June.
    13. Richard Schmalensee, 1978. "Entry Deterrence in the Ready-to-Eat Breakfast Cereal Industry," Bell Journal of Economics, The RAND Corporation, vol. 9(2), pages 305-327, Autumn.
    14. W.J. Lane, 1980. "Product Differentiation in a Market with Endogenous Sequential Entry," Bell Journal of Economics, The RAND Corporation, vol. 11(1), pages 237-260, Spring.
    15. William L. Moore & Russell S. Winer, 1987. "A Panel-Data Based Method for Merging Joint Space and Market Response Function Estimation," Marketing Science, INFORMS, vol. 6(1), pages 25-42.
    16. S. Chan Choi & Wayne S. Desarbo & Patrick T. Harker, 1992. "Note---A Numerical Approach to Deriving Long-Run Equilibrium Solutions in Spatial Positioning Models," Management Science, INFORMS, vol. 38(1), pages 75-86, January.
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    Cited by:
    1. Hansen, Pierre & Jaumard, Brigitte & Meyer, Christophe & Thisse, Jacques-Francois, 1998. "New algorithms for product positioning," European Journal of Operational Research, Elsevier, vol. 104(1), pages 154-174, January.
    2. Baier, Daniel & Gaul, Wolfgang, 1998. "Optimal product positioning based on paired comparison data," Journal of Econometrics, Elsevier, vol. 89(1-2), pages 365-392, November.

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