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A procedure for new product positioning in an attribute space

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  • Albers, Sonke
  • Brockhoff, Klaus

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File URL: http://www.sciencedirect.com/science/article/B6VCT-48NBHJV-28K/2/404401763142e542b183f8f507be9e9b
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Bibliographic Info

Article provided by Elsevier in its journal European Journal of Operational Research.

Volume (Year): 1 (1977)
Issue (Month): 4 (July)
Pages: 230-238

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Handle: RePEc:eee:ejores:v:1:y:1977:i:4:p:230-238

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Web page: http://www.elsevier.com/locate/eor

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Cited by:
  1. Krieger, Abba M. & Green, P. E., 2002. "A decision support model for selecting product/service benefit positionings," European Journal of Operational Research, Elsevier, vol. 142(1), pages 187-202, October.
  2. Gensler, Sonja & Hinz, Oliver & Skiera, Bernd & Theysohn, Sven, 2012. "Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs," European Journal of Operational Research, Elsevier, vol. 219(2), pages 368-378.
  3. Plastria, Frank, 2001. "Static competitive facility location: An overview of optimisation approaches," European Journal of Operational Research, Elsevier, vol. 129(3), pages 461-470, March.
  4. Hadjinicola, George C. & Kumar, K. Ravi, 2002. "Modeling manufacturing and marketing options in international operations," International Journal of Production Economics, Elsevier, vol. 75(3), pages 287-304, February.
  5. Gruca, Thomas S. & Klemz, Bruce R., 2003. "Optimal new product positioning: A genetic algorithm approach," European Journal of Operational Research, Elsevier, vol. 146(3), pages 621-633, May.
  6. Hansen, Pierre & Jaumard, Brigitte & Meyer, Christophe & Thisse, Jacques-Francois, 1998. "New algorithms for product positioning," European Journal of Operational Research, Elsevier, vol. 104(1), pages 154-174, January.

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