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Measuring Gen-Y Customer Experience in the Banking Sector

Author

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  • Kyguolienė Asta

    (Doctor of social sciences, associate professor at Marketing Department, the Faculty of Economics and Management, Vytautas Magnus University, Lithuania. K. Donelaičio str. 58, LT-44248, Kaunas, Lithuania. Phone: +37037327856.)

  • Makutėnas Nerijus

    (Bachelor student of Marketing Management at the Faculty of Economics and Management, Vytautas Magnus University, Lithuania. K. Donelaičio str. 58, LT-44248, Kaunas, Lithuania. Phone: +37037327856.)

Abstract

The article analyses customer experience as the subject of marketing research and presents methods for assessing customer experience. The results of empirical research revealing the Gen-Y customer experience in using the Lithuanian commercial banks’ services are presented.

Suggested Citation

  • Kyguolienė Asta & Makutėnas Nerijus, 2017. "Measuring Gen-Y Customer Experience in the Banking Sector," Management of Organizations: Systematic Research, Sciendo, vol. 78(1), pages 77-93, December.
    • Handle: RePEc:vrs:morgsr:v:78:y:2017:i:1:p:77-93:n:6
    DOI: 10.1515/mosr-2017-0017
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    References listed on IDEAS

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