The Firmâ€™S Patrimony Â€“ An International Approach
AbstractThe organization environment is characterized by uncertainty and risk that have an important impact of strategic management. In order to face this problem the managers need to plan their strategies. A useful tool in strategic planning is forecasting, but it is difficult to be applied in uncertain environment. This paper briefly discusses these aspects and proposes a model that uses scenarios in strategic planning.
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Bibliographic InfoArticle provided by Spiru Haret University, Faculty of Financial Management and Accounting Craiova in its journal Journal of Applied Economic Sciences.
Volume (Year): 5 (2010)
Issue (Month): 4(14)/ Winter 2010 ()
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Web page: http://www2.spiruharet.ro/facultati/facultate.php?id=14
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uncertainty and risk; strategic management; strategic planning process; scenarios;
Find related papers by JEL classification:
- M1 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration
- C1 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General
- Y8 - Miscellaneous Categories - - Related Disciplines
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