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Proportion of Franchised Outlets and Franchise System Performance

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  • Luis Vázquez

Abstract

This article explores how the proportion of franchised outlets in franchise systems influences two performance outcomes of these systems: the growth in sales per outlet and the proportion of outlets discontinued. It was found that franchise systems whose proportions of franchised outlets are misaligned according to agency theory show a higher proportion of outlets discontinued and lower growth in sales per outlet than their better aligned counterparts.

Suggested Citation

  • Luis Vázquez, 2007. "Proportion of Franchised Outlets and Franchise System Performance," The Service Industries Journal, Taylor & Francis Journals, vol. 27(7), pages 907-921, October.
  • Handle: RePEc:taf:servic:v:27:y:2007:i:7:p:907-921
    DOI: 10.1080/02642060701570685
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    References listed on IDEAS

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    1. Brickley, James A. & Dark, Frederick H., 1987. "The choice of organizational form The case of franchising," Journal of Financial Economics, Elsevier, vol. 18(2), pages 401-420, June.
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    9. Xiaoli Yin & Edward J. Zajac, 2004. "The strategy/governance structure fit relationship: theory and evidence in franchising arrangements," Strategic Management Journal, Wiley Blackwell, vol. 25(4), pages 365-383, April.
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    Cited by:

    1. Muriel Fadairo & Cintya Lanchimba, 2012. "Performance in distribution systems : What is the influence of the upstream firm's organizational choices ?," Working Papers halshs-00727382, HAL.
    2. Muriel Fadairo & Cintya Lanchimba Lopez, 2012. "Performance in distribution systems : What is the influence of the upstream firm’s organizational choices ?," Working Papers 1224, Groupe d'Analyse et de Théorie Economique Lyon St-Étienne (GATE Lyon St-Étienne), Université de Lyon.

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