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Assessing visitor satisfaction with tourism rejuvenation policies: the case of Rimini, Italy

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  • Rinaldo Brau
  • Antonello Scorcu
  • Laura Vici

Abstract

This paper assesses the appeal of potential interventions on the tourism offer of Rimini, a popular Italian seaside holiday destination, by means of a choice modelling analysis. Tourism can be viewed as a composite good, its overall utility depending on the arrangement of the component characteristics. The discrete choice experiments here incorporate as attributes a number of possible changes to current tourist activities (the subject of public debate), including them in hypothetical alternative holiday packages. The conditional logit analysis indicates that tourists show lesser preference for interventions aimed at protecting the environmental integrity of the beach and greater preference for those, such as the creation of a pedestrianised seafront with late-night opening of amenities and facilities, that are likely to diminish the role of the traditional sea, sun and sand component of the overall holiday experience.

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Bibliographic Info

Article provided by Taylor & Francis Journals in its journal Journal of Environmental Planning and Management.

Volume (Year): 52 (2009)
Issue (Month): 1 ()
Pages: 25-42

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Handle: RePEc:taf:jenpmg:v:52:y:2009:i:1:p:25-42

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Related research

Keywords: tourism demand; stated preferences; urban planning; decision making; choice experiments;

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References

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  1. Carson, Richard T. & Hanemann, W. Michael, 2006. "Contingent Valuation," Handbook of Environmental Economics, in: K. G. Mäler & J. R. Vincent (ed.), Handbook of Environmental Economics, edition 1, volume 2, chapter 17, pages 821-936 Elsevier.
  2. Alberini, Anna & Zanatta, Valentina & Rosato, Paolo, 2007. "Combining actual and contingent behavior to estimate the value of sports fishing in the Lagoon of Venice," Ecological Economics, Elsevier, vol. 61(2-3), pages 530-541, March.
  3. Wiktor Adamowicz & Peter Boxall & Michael Williams & Jordan Louviere, 1998. "Stated Preference Approaches for Measuring Passive Use Values: Choice Experiments and Contingent Valuation," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(1), pages 64-75.
  4. Alberini, Anna & Longo, Alberto & Tonin, Stefania & Trombetta, Francesco & Turvani, Margherita, 2002. "The Role Of Liability, Regulation And Economic Incentives In Brownfield Remediation And Redevelopment: Evidence From Surveys Of Developers," Working Papers 28582, University of Maryland, Department of Agricultural and Resource Economics.
  5. Ekin Birol & Victoria Cox, 2007. "Using choice experiments to design wetland management programmes: The case of Severn Estuary Wetland, UK," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 50(3), pages 363-380.
  6. Adamowicz, Wiktor L. & Boxall, Peter C. & Williams, Michael & Louviere, Jordan, 1995. "Stated Preference Approaches for Measuring Passive Use Values: Choice Experiments versus Contingent Valuation," Staff Paper Series 24126, University of Alberta, Department of Resource Economics and Environmental Sociology.
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Cited by:
  1. M. Pitzalis & I. Sulis & M. Porcu, 2008. "Differences of Cultural Capital among Students in Transition to University. Some First Survey Evidences," Working Paper CRENoS 200805, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia.
  2. I. Sulis & M. Porcu, 2008. "Assessing the Effectiveness of a Stochastic Regression Imputation Method for Ordered Categorical Data," Working Paper CRENoS 200804, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia.
  3. G. Marletto, 2007. "Crossing The Alps: Three Transport Policy Options," Working Paper CRENoS 200712, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia.
  4. Paolo Figini & Laura Vici, 2010. "Off-Season Tourists and the Cultural Offer of a Mass-Tourism Destination: The Case of Rimini," Working Paper Series 24_10, The Rimini Centre for Economic Analysis.

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