Software marketing on the Internet: the use of samples and repositories
AbstractThis paper examines one of the most important marketing strategies by software producers on the Internet. That is whether to offer free samples and, if so, whether to list the samples on shareware repositories. I show that firms with higher value products have a greater incentive to offer free samples but are more reluctant to do so if they are well known, and even when they do are less likely to be listed on shareware repositories. I then proceed to use four types of Probit-based models to corroborate the findings from the theoretical model.
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Bibliographic InfoArticle provided by Taylor & Francis Journals in its journal Economics of Innovation and New Technology.
Volume (Year): 19 (2010)
Issue (Month): 3 ()
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Other versions of this item:
- Alexia Gaudeul, 2008. "Software Marketing on the Internet: the Use of Samples and Repositories," Working Papers 08-23, Centre for Competition Policy, University of East Anglia.
- Gaudeul, Alexia, 2008. "Software Marketing on the Internet: the Use of Samples and Repositories," MPRA Paper 19646, University Library of Munich, Germany.
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
- D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search, Learning, and Information
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
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