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On the Economics of Repeat Buying

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  • Jacques Cremer

Abstract

This article presents a theory of such phenomena as coupons valid for the next purchase of a good and high initiation fees for clubs. In these cases the price of a nondurable good is lowered for second-time buyers. We show here that this can be explained by a model in which a monopolist sells a good, and the buyers are uncertain of their taste for the product but not of the quality of the product per se.

Suggested Citation

  • Jacques Cremer, 1984. "On the Economics of Repeat Buying," RAND Journal of Economics, The RAND Corporation, vol. 15(3), pages 396-403, Autumn.
    • Handle: RePEc:rje:randje:v:15:y:1984:i:autumn:p:396-403
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    Citations

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    Cited by:

    1. Alexia Gaudeul, 2010. "Software marketing on the Internet: the use of samples and repositories," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 19(3), pages 259-281.
    2. Ghadir Asadi & Mohammad H. Mostafavi-Dehzooei, 2022. "The Role of Learning in Adaptation to Technology: The Case of Groundwater Extraction," Sustainability, MDPI, vol. 14(12), pages 1-37, June.
    3. Bester, Helmut & Petrakis, Emmanuel, 1996. "Coupons and oligopolistic price discrimination," International Journal of Industrial Organization, Elsevier, vol. 14(2), pages 227-242.
    4. Alexandre Gaudeul, 2004. "Shareware competition: Selling an experience," Game Theory and Information 0409008, University Library of Munich, Germany.
    5. Hintermann, Beat & Lange, Andreas, 2013. "Learning abatement costs: On the dynamics of the optimal regulation of experience goods," Journal of Environmental Economics and Management, Elsevier, vol. 66(3), pages 625-638.
    6. Caminal, Ramon & Claici, Adina, 2007. "Are loyalty-rewarding pricing schemes anti-competitive?," International Journal of Industrial Organization, Elsevier, vol. 25(4), pages 657-674, August.
    7. Florez-Acosta, Jorge, 2021. "Do preferences for private labels respond to supermarket loyalty programs?," Journal of Economic Behavior & Organization, Elsevier, vol. 188(C), pages 183-208.
    8. Ramon Caminal, 2022. "Time‐Limited Loyalty Rewards," Journal of Industrial Economics, Wiley Blackwell, vol. 70(4), pages 962-998, December.
    9. Bipasa Datta & Clive D. Fraser, 2017. "The company you keep: Qualitative uncertainty in providing a club good," Journal of Public Economic Theory, Association for Public Economic Theory, vol. 19(4), pages 763-788, August.
    10. Monire Jalili & Michael S. Pangburn, 2020. "Pricing Joint Sales and Rentals: When are Purchase Conversion Discounts Optimal?," Production and Operations Management, Production and Operations Management Society, vol. 29(12), pages 2679-2695, December.
    11. Thomas, Catherine & Chen, Zhuoqiong (Charlie) & Stanton, Christopher T., 2020. "Information Spillovers in Experience Goods Competition," CEPR Discussion Papers 15255, C.E.P.R. Discussion Papers.
    12. Liang Guo, 2023. "Overage Charge or Loyalty Discount: When Should Extra Consumptions Be Penalized or Rewarded?," Marketing Science, INFORMS, vol. 42(3), pages 614-633, May.
    13. Chen, Zhiyuan & Liang, Xiaoying & Xie, Lei, 2016. "Inter-temporal price discrimination and satiety-driven repeat purchases," European Journal of Operational Research, Elsevier, vol. 251(1), pages 225-236.
    14. Hikmet Gunay, 2014. "Waiting for Signaling Quality," Southern Economic Journal, John Wiley & Sons, vol. 81(2), pages 364-386, October.
    15. Bing Jing, 2011. "Pricing Experience Goods: The Effects of Customer Recognition and Commitment," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 20(2), pages 451-473, June.

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