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Improving entrepreneurial self-efficacy and the attitude towards starting a business venture

Author

Listed:
  • Anna Katharina Bachmann

    (University of Liechtenstein)

  • Thomas Maran

    (University of Liechtenstein)

  • Marco Furtner

    (University of Liechtenstein)

  • Alexander Brem

    (University of Stuttgart)

  • Marius Welte

    (University of Liechtenstein)

Abstract

Cognitive and behavioral factors are becoming increasingly relevant in research on the emergence of entrepreneurial action. To date, little research has examined whether an entrepreneurial mindset can be affected by targeted entrepreneurial priming interventions, even though the activation of specific mental concepts possesses the power to stimulate entrepreneurial self-concepts. Such a mechanism is also inherent in certain academic teaching methods like use-case application and storytelling. We developed and applied an entrepreneurial priming intervention, aimed at increasing the level of entrepreneurial self-efficacy and the attitude towards starting a new business of the priming receivers. Therefore, an experimental study with entrepreneurship students, randomly assigned to either the trial group (n = 47) or the active control group (n = 51), was conducted. Both our hypotheses are supported, as our findings show a higher level of entrepreneurial self-efficacy and a more positive attitude toward launching a business venture for receivers of a semantical, entrepreneurial prime than for members of the non-primed active control group. These results provide insights into the triggering of students’ entrepreneurial cognition, and help to develop a more profound understanding of the effectiveness of common teaching methods like use-case application and storytelling, both within and beyond an entrepreneurial educational setting.

Suggested Citation

  • Anna Katharina Bachmann & Thomas Maran & Marco Furtner & Alexander Brem & Marius Welte, 2021. "Improving entrepreneurial self-efficacy and the attitude towards starting a business venture," Review of Managerial Science, Springer, vol. 15(6), pages 1707-1727, August.
    • Handle: RePEc:spr:rvmgts:v:15:y:2021:i:6:d:10.1007_s11846-020-00394-0
    DOI: 10.1007/s11846-020-00394-0
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    Cited by:

    1. Dheer, Ratan J.S. & Castrogiovanni, Gary J., 2023. "Cognitive adaptability’s impact on entrepreneurial intent: The mediating roles of entrepreneurial passion and efficacy," Journal of Business Research, Elsevier, vol. 160(C).
    2. Adeshina Olushola Adeniyi, 2023. "The mediating effects of entrepreneurial self-efficacy in the relationship between entrepreneurship education and start-up readiness," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-14, December.

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