An exploratory field experiment of the effect of subconscious and conscious goals on employee performance
AbstractThe effect of both a primed and a conscious goal on performance in the workplace was investigated. The primed goal was pilot tested. People on their way to work (nÂ =Â 52) shown a photo of a woman winning a race performed better on a brainstorming task within a 2-min time period than people in the control group. A laboratory experiment (nÂ =Â 71) revealed that this primed goal significantly increased the participants' subconscious need for achievement, as measured by a projective test, relative to those in the control group. A 2 (primed goal vs. control group)Â xÂ 2 (conscious goal vs. do best goal) factorial design involving call center employees (nÂ =Â 81) revealed a main effect for this primed goal, as well as a main effect for a conscious goal for money solicited from donors.
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Bibliographic InfoArticle provided by Elsevier in its journal Organizational Behavior and Human Decision Processes.
Volume (Year): 109 (2009)
Issue (Month): 1 (May)
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Web page: http://www.elsevier.com/locate/obhdp
Subconscious Conscious goal setting;
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- Ford, Robert C., 2014. "Prime time: The strategic use of subconscious priming to enhance customer satisfaction," Business Horizons, Elsevier, vol. 57(2), pages 269-277.
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