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Global Transfer and Indian Management

Author

Listed:
  • Florian Becker-Ritterspach

    (German University in Cairo)

  • Tico Raaijman

    (University of Groningen)

Abstract

The goal of this paper is to contribute to a better understanding of Indian management and to challenge more generally ahistorical and essentialist notions of indigenous management perspectives. Drawing selectively on postcolonial theory, we suggest that a historical hybridity perspective serves as a crucial heuristic device to understand the nature of Indian management and its globalization related transition. Discussing the example of the local mismatch and transfer outcome related to a global transfer initiative in a German subsidiary in India, we illustrate the analytical value of a historical hybridity perspective. Our paper concludes that the postcolonial notions of ‘hybridity’ or ‘inbetweenness’, are crucial to understand the nature of management in India and in emerging markets more generally as they move us beyond reductionist Eastern vs. Western or indigenous vs. global dichotomies.

Suggested Citation

  • Florian Becker-Ritterspach & Tico Raaijman, 2013. "Global Transfer and Indian Management," Management International Review, Springer, vol. 53(1), pages 141-166, February.
    • Handle: RePEc:spr:manint:v:53:y:2013:i:1:d:10.1007_s11575-012-0166-8
    DOI: 10.1007/s11575-012-0166-8
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    2. Guercini, Simone & Milanesi, Matilde, 2020. "Heuristics in international business: A systematic literature review and directions for future research," Journal of International Management, Elsevier, vol. 26(4).
    3. Mukherjee, Debmalya & Kumar, Satish & Mukherjee, Deepraj & Goyal, Kirti, 2022. "Mapping five decades of international business and management research on India: A bibliometric analysis and future directions," Journal of Business Research, Elsevier, vol. 145(C), pages 864-891.
    4. Gregory Jackson & Richard Deeg, 2019. "Comparing capitalisms and taking institutional context seriously," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 50(1), pages 4-19, February.
    5. Krzywdzinski, Martin & Jürgens, Ulrich, 2019. "Transfer deutscher und japanischer Ansätze der Facharbeiterausbildung an die BRIC-Standorte: Volkswagen und Toyota im Vergleich," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 281-319.
    6. Paul Caussat, 2021. "Competitive Advantages in a Hostile, Regulated Environment: Four Multinational Banks in India," Management International Review, Springer, vol. 61(6), pages 831-879, December.

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