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Netflix: reinvention across multiple time periods, reflections and directions for future research

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  • Joel Mier

    (University of Richmond)

  • Ajay K. Kohli

    (Georgia Institute of Technology)

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  • Joel Mier & Ajay K. Kohli, 2021. "Netflix: reinvention across multiple time periods, reflections and directions for future research," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 194-205, June.
    • Handle: RePEc:spr:amsrev:v:11:y:2021:i:1:d:10.1007_s13162-021-00197-w
    DOI: 10.1007/s13162-021-00197-w
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    References listed on IDEAS

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    1. Constantine Andriopoulos & Marianne W. Lewis, 2009. "Exploitation-Exploration Tensions and Organizational Ambidexterity: Managing Paradoxes of Innovation," Organization Science, INFORMS, vol. 20(4), pages 696-717, August.
    2. Sumantra Ghoshal & Christopher A. Bartlett, 1994. "Linking organizational context and managerial action: The dimensions of quality of management," Strategic Management Journal, Wiley Blackwell, vol. 15(S2), pages 91-112, June.
    3. Pino G. Audia & Jack A. Goncalo, 2007. "Past Success and Creativity over Time: A Study of Inventors in the Hard Disk Drive Industry," Management Science, INFORMS, vol. 53(1), pages 1-15, January.
    4. Suvi Nenonen & Kaj Storbacka & Charlotta Windahl, 2019. "Capabilities for market-shaping: triggering and facilitating increased value creation," Journal of the Academy of Marketing Science, Springer, vol. 47(4), pages 617-639, July.
    5. Talis Putnins & Arnis Sauka, 2020. "Why does entrepreneurial orientation affect company performance?," Published Paper Series 2020-6, Finance Discipline Group, UTS Business School, University of Technology, Sydney.
    6. Christoph Zott & Raphael Amit, 2008. "The fit between product market strategy and business model: implications for firm performance," Strategic Management Journal, Wiley Blackwell, vol. 29(1), pages 1-26, January.
    7. O'Reilly, Charles A., III & Tushman, Michael L., 2013. "Organizational Ambidexterity: Past, Present and Future," Research Papers 2130, Stanford University, Graduate School of Business.
    8. Daniel A. Levinthal & James G. March, 1993. "The myopia of learning," Strategic Management Journal, Wiley Blackwell, vol. 14(S2), pages 95-112, December.
    9. Thornberry, Neal, 2001. "Corporate entrepreneurship:: antidote or oxymoron?," European Management Journal, Elsevier, vol. 19(5), pages 526-533, October.
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    Cited by:

    1. Bernard Jaworski, 2022. "Update the Theory + Practice section," AMS Review, Springer;Academy of Marketing Science, vol. 12(1), pages 102-104, June.
    2. Bernard J. Jaworski, 2021. "Netflix: Reinvention across multiple time periods," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 180-193, June.

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