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Update the Theory + Practice section

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  • Bernard Jaworski

    (Claremont Graduate University)

Abstract

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Suggested Citation

  • Bernard Jaworski, 2022. "Update the Theory + Practice section," AMS Review, Springer;Academy of Marketing Science, vol. 12(1), pages 102-104, June.
    • Handle: RePEc:spr:amsrev:v:12:y:2022:i:1:d:10.1007_s13162-022-00232-4
    DOI: 10.1007/s13162-022-00232-4
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    References listed on IDEAS

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    1. Bernard J. Jaworski, 2021. "Netflix: Reinvention across multiple time periods," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 180-193, June.
    2. Kimberly A. Whitler & Ben Lee & Sarah Young, 2022. "The impact of boards of directors on chief marketing officer performance: Framing and research agenda," AMS Review, Springer;Academy of Marketing Science, vol. 12(1), pages 116-136, June.
    3. Kimberly A. Whitler, 2022. "An exploration of how boards of directors impact chief marketing officer performance: Insights from the field," AMS Review, Springer;Academy of Marketing Science, vol. 12(1), pages 105-115, June.
    4. Joel Mier & Ajay K. Kohli, 2021. "Netflix: reinvention across multiple time periods, reflections and directions for future research," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 194-205, June.
    5. Bernard J. Jaworski, 2018. "Introducing the Theory + Practice section," AMS Review, Springer;Academy of Marketing Science, vol. 8(1), pages 1-4, June.
    Full references (including those not matched with items on IDEAS)

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