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Introducing the Theory + Practice section

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  • Bernard J. Jaworski

    (The Drucker School)

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  • Bernard J. Jaworski, 2018. "Introducing the Theory + Practice section," AMS Review, Springer;Academy of Marketing Science, vol. 8(1), pages 1-4, June.
    • Handle: RePEc:spr:amsrev:v:8:y:2018:i:1:d:10.1007_s13162-018-0118-y
    DOI: 10.1007/s13162-018-0118-y
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    References listed on IDEAS

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    1. Wolfgang Ulaga, 2018. "The journey towards customer centricity and service growth in B2B: a commentary and research directions," AMS Review, Springer;Academy of Marketing Science, vol. 8(1), pages 80-83, June.
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    Cited by:

    1. Dominik M. Wielgos & Christian Homburg & Christina Kuehnl, 2021. "Digital business capability: its impact on firm and customer performance," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 762-789, July.
    2. Rajan Varadarajan, 2019. "Theoretical underpinnings of research in strategic marketing: a commentary," Journal of the Academy of Marketing Science, Springer, vol. 47(1), pages 30-36, January.
    3. Christian Homburg & Moritz Tischer, 2023. "Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance," Journal of the Academy of Marketing Science, Springer, vol. 51(5), pages 1046-1074, September.
    4. Bernard Jaworski, 2022. "Update the Theory + Practice section," AMS Review, Springer;Academy of Marketing Science, vol. 12(1), pages 102-104, June.
    5. Manjit S. Yadav, 2019. "AMS Review: Progress toward a world-class journal dedicated to theory development," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 1-4, June.
    6. Martin Mende, 2019. "The innovation imperative in healthcare: an interview and commentary," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 121-131, June.

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