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Why does entrepreneurial orientation affect company performance?

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Abstract

Research summary To better understand why entrepreneurial orientation (EO) is positively associated with company performance, we propose and test a reconceptualization of how the components of EO (risk-taking, innovativeness, proactiveness) combine in driving performance. Drawing on financial economics theory, our conceptualization highlights that all three components positively contribute to performance, but in different ways. Risk-taking has a direct positive relationship with performance, which can be understood through the risk–return tradeoff that is central in financial economics theory. The relationship between risk-taking and performance is conditional on the level of innovativeness and thus innovativeness contributes to performance through its effect on the type of risk-taking. Proactiveness contributes to performance through its positive effect on the level of risk-taking. Managerial summary This study analyzes three key drivers of company performance: risk-taking, innovativeness, and proactiveness. We show that constructive risk-taking is the central driver of company performance, mirroring the principle of risk and return in financial investment settings. Risk- taking that is associated with innovation has a particularly strong positive relationship with performance, consistent with innovation being a driver of growth and profitability. More proactive firms tend to take on more risk and thus also perform better than less proactive firms.

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  • Talis Putnins & Arnis Sauka, 2020. "Why does entrepreneurial orientation affect company performance?," Published Paper Series 2020-6, Finance Discipline Group, UTS Business School, University of Technology, Sydney.
    • Handle: RePEc:uts:ppaper:2020-6
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    File URL: https://onlinelibrary.wiley.com/doi/abs/10.1002/sej.1325
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    Cited by:

    1. Helena Šlogar & Bojan Morić Milovanović & Stella Hrvatin, 2023. "Does the Relationship between Entrepreneurial Orientation and Subjective Financial Firm Performance Have an Inverted U-Shape? Evidence from Southeast European SMEs," Administrative Sciences, MDPI, vol. 13(2), pages 1-16, January.
    2. Francisca García-Lopera & José Manuel Santos-Jaén & Mercedes Palacios-Manzano & Daniel Ruiz-Palomo, 2022. "Exploring the effect of professionalization, risk-taking and technological innovation on business performance," PLOS ONE, Public Library of Science, vol. 17(2), pages 1-19, February.
    3. Michalis E. Papazoglou, 2023. "Favorable strategies for the success of entry into new technological areas: an entrepreneurial perspective," International Entrepreneurship and Management Journal, Springer, vol. 19(1), pages 403-426, March.
    4. Muhammad Farrukh & Fanchen Meng & Muhammad Sajid & Imran Shahzad, 2020. "Does strategic fit matter in measuring organizational performance? An empirical analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1800-1808, July.
    5. Anisur Faroque & Olli Kuivalainen & Jashim Uddin Ahmed & Mahabubur Rahman & Hiran Roy & M. Yunus Ali & Md Imtiaz Mostafiz, 2021. "Performance implications of export assistance: the mediating role of export entrepreneurship," Post-Print hal-03545902, HAL.
    6. Joel Mier & Ajay K. Kohli, 2021. "Netflix: reinvention across multiple time periods, reflections and directions for future research," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 194-205, June.
    7. Covin, Jeffrey G. & Rigtering, J.P. Coen & Hughes, Mathew & Kraus, Sascha & Cheng, Cheng-Feng & Bouncken, Ricarda B., 2020. "Individual and team entrepreneurial orientation: Scale development and configurations for success," Journal of Business Research, Elsevier, vol. 112(C), pages 1-12.
    8. Milena Gojny-Zbierowska & Przemysław Zbierowski, 2021. "Improvisation as Responsible Innovation in Organizations," Sustainability, MDPI, vol. 13(4), pages 1-20, February.
    9. Rafał Kusa & Marcin Suder & Belem Barbosa & Beata Glinka & Joanna Duda, 2022. "Entrepreneurial behaviors that shape performance in small family and non-family hotels during times of crisis," International Entrepreneurship and Management Journal, Springer, vol. 18(4), pages 1545-1575, December.
    10. Hernández-Perlines, Felipe & Covin, Jeffrey G. & Ribeiro-Soriano, Domingo E., 2021. "Entrepreneurial orientation, concern for socioemotional wealth preservation, and family firm performance," Journal of Business Research, Elsevier, vol. 126(C), pages 197-208.
    11. Shih-Kai Lin & Hung-Chang Chung, 2023. "The Relationship Between Entrepreneurial Orientation and Firm Performance From the perspective of MASEM: The Mediation Effect of Market Orientation and the Moderated Mediation Effect of Environmental ," SAGE Open, , vol. 13(4), pages 21582440231, December.

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    Keywords

    conceptualization; entrepreneurial orientation; innovativeness; performance; proactiveness; risk-taking;
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