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Organizational context and innovation ambidexterity: Is creativity the missing link?

Author

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  • Sébastien Brion

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université)

  • Caroline Mothe

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

Abstract

Creativity might be a prerequisite of technological innovation or an element of it. This article seeks to extend both prior studies that analyse which organizational contexts foster innovation ambidexterity without considering creativity and research that demonstrates a mediating effect of creativity on organizational performance without accounting for innovation ambidexterity. An empirical study of 307 French firms reveals that creativity is a missing link between the organizational context and ambidexterity, a result with interesting implications relative to the prerequisites for creativity and innovation ambidexterity. Managers thus should implement an organizational context that encourages creativity, rather than directly emphasising innovation ambidexterity.

Suggested Citation

  • Sébastien Brion & Caroline Mothe, 2016. "Organizational context and innovation ambidexterity: Is creativity the missing link?," Post-Print hal-01419039, HAL.
    • Handle: RePEc:hal:journl:hal-01419039
    Note: View the original document on HAL open archive server: https://hal.science/hal-01419039
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    References listed on IDEAS

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    Keywords

    Creativity; Organisational context; Ambidexterity; Innovation;
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