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Networking and innovation within the ornamental plant sector

Author

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  • Evelien Lambrecht
  • Nicole Taragola
  • Bianka Kühne
  • Maarten Crivits
  • Xavier Gellynck

Abstract

The ornamental plant cultivation could benefit from networking, as the locus of innovation is no longer the individual farm, but increasingly the network within which the farm is embedded. The main contribution of this paper is to shed light on the relation between networking and innovation and the influencing factors for networking as leverage for innovation within the ornamental plant sector. In contrast to the majority of the innovation studies, which are focusing on technological innovation i.e. product and process innovations, this study includes also marketing and organizational innovations. By looking at the link between innovation type and network partner, we found that network partners differ depending on the innovation type. Furthermore, this study provides insights into the factors influencing networking in the ornamental plant sector in particular. The results lead to implications for ornamental plant growers and network coordinators. It is important that growers are aware of the merit of partner suitability for the innovation type they are aiming at. For network coordinators, it is important to set up a clear strategy and communicate for which innovations their network can advise and help the farmer. They could focus on improving their approachability and try to increase the added value of activities by aligning them better with farmers’ needs. Copyright Lambrecht et al.; licensee Springer. 2015

Suggested Citation

  • Evelien Lambrecht & Nicole Taragola & Bianka Kühne & Maarten Crivits & Xavier Gellynck, 2015. "Networking and innovation within the ornamental plant sector," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 3(1), pages 1-20, December.
    • Handle: RePEc:spr:agfoec:v:3:y:2015:i:1:p:1-20:10.1186/s40100-014-0022-1
    DOI: 10.1186/s40100-014-0022-1
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    Cited by:

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    2. Micheels, Eric T. & Nolan, James F., 2016. "Examining the effects of absorptive capacity and social capital on the adoption of agricultural innovations: A Canadian Prairie case study," Agricultural Systems, Elsevier, vol. 145(C), pages 127-138.
    3. Dias, Cláudia & Franco, Mário, 2018. "Cooperation in tradition or tradition in cooperation? Networks of agricultural entrepreneurs," Land Use Policy, Elsevier, vol. 71(C), pages 36-48.
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    5. Timpanaro, Giuseppe & Foti, Vera Teresa, 2016. "Innovation and the role of Social capital in nursery industry: the case of Sicilian micropropagation companies," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 17(1), January.
    6. Adro, Francisco do & Franco, Mário, 2020. "Rural and agri-entrepreneurial networks: A qualitative case study," Land Use Policy, Elsevier, vol. 99(C).

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