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How to lead with digital media effectively? A literature-based analysis of media in an E-leadership context

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  • Michael Hans Gino Kraft

    (Kaposvar University, Hungary)

Abstract

In many companies and industries, the use of digital media is an essential prerequisite for leaders to communicate and collaborate with employees in spatially separated situations. From this point of view, leaders must use electronic media such as e-mail, telephone conferences and virtual platforms effectively for organizational purposes. Under this premise, this paper summarizes the arguments and counterarguments within the scientific discussion on the use of digital media in the context of E-leadership. The main purpose of the research is to uncover the different relevance of electronic media in the light of virtual team leadership. Therefore, this research represents a literature analysis of E-leadership media in virtual context. The review took place between April 2019 and June 2019. The paper provides first indications of the different relevance of electronic media for the leadership of virtual teams and identifies difficulties in the implementation and prioritization of electronic media. This analysis confirms and proves that, in addition to conceptual challenges in the area of E-leadership, the effective use of electronic media such as social media instruments can also be optimized by a better awareness of the use of media among leaders and employees.

Suggested Citation

  • Michael Hans Gino Kraft, 2019. "How to lead with digital media effectively? A literature-based analysis of media in an E-leadership context," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 8(4), pages 42-53, December.
    • Handle: RePEc:sph:rjedep:v:8:y:2019:i:4:p:42-53
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    References listed on IDEAS

    as
    1. Roxana Mironescu, 2013. "The Importance Of Management And Leadership In A Changing Business Environment," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
    2. Ioana Manole, 2014. "Virtual Teams and E-leadership in the Context of Competitive Environment - Literature Review," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 3(3), pages 72-76, September.
    3. Schmidt, Gordon B., 2014. "Virtual Leadership: An Important Leadership Context," Industrial and Organizational Psychology, Cambridge University Press, vol. 7(2), pages 182-187, June.
    4. Hambley, Laura A. & O'Neill, Thomas A. & Kline, Theresa J.B., 2007. "Virtual team leadership: The effects of leadership style and communication medium on team interaction styles and outcomes," Organizational Behavior and Human Decision Processes, Elsevier, vol. 103(1), pages 1-20, May.
    5. Jack McCann & Matthew Sweet, 2014. "The Perceptions of Ethical and Sustainable Leadership," Journal of Business Ethics, Springer, vol. 121(3), pages 373-383, May.
    6. Ford, Robert C. & Piccolo, Ronald F. & Ford, Loren R., 2017. "Strategies for building effective virtual teams: Trust is key," Business Horizons, Elsevier, vol. 60(1), pages 25-34.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    E-Leadership; digital media; digitalization; literature review; prioritization; social media; virtual teams;
    All these keywords.

    JEL classification:

    • M54 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Management
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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