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Internationalization and hotel performance

Author

Listed:
  • A. George Assaf

    (University of Massachusetts-Amherst, USA)

  • Alexander Josiassen

    (Copenhagen Business School, Denmark)

  • Haemoon Oh

    (University of South Carolina, Columbia, USA)

Abstract

Few industries are as inherently international as the hotel industry. This article sets out to investigate the impact of internationalization on performance in the hotel industry. Building on the theory of organizational learning the authors test several hypotheses regarding the shape of the internationalization–performance relationship as well as the impact of four moderating variables. In line with the research aim and the underlying dynamism of organizational learning theory, these hypotheses are tested using a dynamic Bayesian model. The results indicate that internationalization has a U-shaped impact on hotel performance, moderated by cultural distance, regulations and restrictions and the level of development congruence. The authors discuss the implications of these findings for practice and provide directions for future research.

Suggested Citation

  • A. George Assaf & Alexander Josiassen & Haemoon Oh, 2016. "Internationalization and hotel performance," Tourism Economics, , vol. 22(3), pages 572-592, June.
    • Handle: RePEc:sae:toueco:v:22:y:2016:i:3:p:572-592
    DOI: 10.5367/te.2015.0460
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    1. Bo Zhou & Yanping Xu & Seul Ki Lee, 2019. "Tourism development and regional production efficiency: Evidence from southwestern China," Tourism Economics, , vol. 25(5), pages 800-818, August.
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    3. Assaf, A. George & Tsionas, Mike G., 2019. "Forecasting occupancy rate with Bayesian compression methods," Annals of Tourism Research, Elsevier, vol. 75(C), pages 439-449.

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