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Entrepreneurial Orientation, Interaction Orientation, and Innovation Performance: A Model of Moderated Mediation

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  • Wenhao Song
  • Xifang Ma
  • Hongyan Yu

Abstract

This research explored the relationships between entrepreneurial orientation (EO), interaction orientation (IO), and innovation performance based on resource-based theory. We used two market approaches (market-driving and market-driven) to test our research model. We collected data from the responses of 209 corporations in China. Our findings indicated that both EO and IO positively affected knowledge combination capability (KCC), which contributed to innovation performance. The results indicated that organizational collectivism moderated the link between EO and KCC. It also moderated the mediation effect of EO on firm’s innovation performance by KCC. Interestingly, we found that organizational collectivism moderated the link between IO and KCC and also moderated the mediation of IO on innovation performance by KCC. Our research contributes to the field of strategic orientation and suggests that managers should pay attention to the two market approaches and organizational culture, which can improve innovation performance. Furthermore, this research offers theoretical and practical implications to firm’s innovation capability.

Suggested Citation

  • Wenhao Song & Xifang Ma & Hongyan Yu, 2019. "Entrepreneurial Orientation, Interaction Orientation, and Innovation Performance: A Model of Moderated Mediation," SAGE Open, , vol. 9(4), pages 21582440198, October.
    • Handle: RePEc:sae:sagope:v:9:y:2019:i:4:p:2158244019885143
    DOI: 10.1177/2158244019885143
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    5. Muhammad Shahid & Shafaq Chaudhry & Muhammad Bilal & Hina Amber & Shoaib Aslam & Shumaila Malik & Khuram Shahzad, 2022. "The Link Between Team Identification, Entrepreneurial Orientation, and Innovative Work Behavior and Its Dimensions in the Context of Pakistan," SAGE Open, , vol. 12(1), pages 21582440221, March.
    6. Jonathan, & Prof.Dr.Hj. Farida Jasfar, ME, Ph. D, 2020. "The Influence of Strategic Orientation, Knowledge Management and Innovation on Firm Performance FMCG Industries," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 7(10), pages 93-107, October.
    7. Rima H. Binsaeed & Adriana Grigorescu & Zahid Yousaf & Florin Radu & Abdelmohsen A. Nassani & Alina Iuliana Tabirca, 2023. "Harnessing Big Data Analytics to Accelerate Innovation: An Empirical Study on Sport-Based Entrepreneurs," Sustainability, MDPI, vol. 15(13), pages 1-13, June.
    8. Zina Arabeche & Ahlem Soudani & Mohsen Brahmi & Luigi Aldieri & Concetto Paolo Vinci & Mohammed El Amine Abdelli, 2022. "Entrepreneurial Orientation, Organizational Culture and Business Performance in SMEs: Evidence from Emerging Economy," Sustainability, MDPI, vol. 14(9), pages 1-20, April.

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