IDEAS home Printed from https://ideas.repec.org/a/sae/padigm/v19y2015i2p152-169.html
   My bibliography  Save this article

Store Choice Behaviour for Consumer Durables in NCT-Delhi

Author

Listed:
  • Anoop Kumar Gupta
  • A.V. Shukla

Abstract

Retail shopping behaviour is an important area for market researchers. Most of the research has focused on studying the effect of store characteristics on store choice behaviour. Studies for understanding the effect of customer characteristics on store choice behaviour are few. Besides this, these studies were largely done in the context of food and grocery and apparel retailing. The purpose of this study is to explore whether demographic variables, such as gender, occupation and age, affect store choice behaviour for consumer durable goods. Data were collected by a structured questionnaire from 177 respondents in the National Capital Territory of Delhi. Discriminant analysis of the collected data was done to understand if customers could be grouped on the basis of their characteristics of gender, occupation and age for store choice behaviour. Results indicate that gender and occupation do not make significant differences, whereas age has a significant effect on store choice behaviour for consumer durable goods. Possible implication for retailer’s strategy is that the market can be segmented on the basis of age groups. It is also revealed that shoppers of distinct age groups have different preferences for online stores and that they rely on the Internet to gather information about retail stores.

Suggested Citation

  • Anoop Kumar Gupta & A.V. Shukla, 2015. "Store Choice Behaviour for Consumer Durables in NCT-Delhi," Paradigm, , vol. 19(2), pages 152-169, December.
    • Handle: RePEc:sae:padigm:v:19:y:2015:i:2:p:152-169
    DOI: 10.1177/0971890715609847
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0971890715609847
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0971890715609847?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Garbarino, Ellen & Strahilevitz, Michal, 2004. "Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation," Journal of Business Research, Elsevier, vol. 57(7), pages 768-775, July.
    2. Óscar González-Benito & César Bustos-Reyes & Pablo Muñoz-Gallego, 2007. "Isolating the geodemographic characterisation of retail format choice from the effects of spatial convenience," Marketing Letters, Springer, vol. 18(1), pages 45-59, June.
    3. A. Stewart Fotheringham, 1988. "Note—Consumer Store Choice and Choice Set Definition," Marketing Science, INFORMS, vol. 7(3), pages 299-310.
    4. Tripathi, Gaurav & Dave, Kartik, 2013. "Store format choice and relationship quality in apparel retail: A study of young and early-middle aged shoppers in New Delhi region," Journal of Retailing and Consumer Services, Elsevier, vol. 20(5), pages 479-487.
    5. Ferber, Robert, 1977. "Research by Convenience," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(1), pages 57-58, June.
    6. Runyan, Rodney C. & Droge, Cornelia, 2008. "A categorization of small retailer research streams: What does it portend for future research?," Journal of Retailing, Elsevier, vol. 84(1), pages 77-94.
    7. Kuruvilla, Shelja Jose & Joshi, Nishank, 2010. "Influence of demographics, psychographics, shopping orientation, mall shopping attitude and purchase patterns on mall patronage in India," Journal of Retailing and Consumer Services, Elsevier, vol. 17(4), pages 259-269.
    8. David R. Bell & James M. Lattin, 1998. "Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP," Marketing Science, INFORMS, vol. 17(1), pages 66-88.
    9. Raajpoot, Nusser A. & Sharma, Arun & Chebat, Jean-Charles, 2008. "The role of gender and work status in shopping center patronage," Journal of Business Research, Elsevier, vol. 61(8), pages 825-833, August.
    10. Maity, Moutusy & Dass, Mayukh & Malhotra, Naresh K., 2014. "The Antecedents and Moderators of Offline Information Search: A Meta-Analysis," Journal of Retailing, Elsevier, vol. 90(2), pages 233-254.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kesari, Bikrant & Atulkar, Sunil, 2016. "Satisfaction of mall shoppers: A study on perceived utilitarian and hedonic shopping values," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 22-31.
    2. Ioana Nicoleta Abrudan, 2016. "Influence Factors For Store Format Choice In The Apparel And Footwear Market," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 79-90, May.
    3. Sergio Roman, 2007. "The Ethics of Online Retailing: A Scale Development and Validation from the Consumers’ Perspective," Journal of Business Ethics, Springer, vol. 72(2), pages 131-148, May.
    4. Heider, Raphael & Moeller, Sabine, 2012. "Outlet patronage in on-the-go consumption: An analysis of patronage preference drivers for convenience outlets versus traditional retail outlets," Journal of Retailing and Consumer Services, Elsevier, vol. 19(3), pages 313-324.
    5. Gijsbrechts, Els & Campo, Katia & Nisol, Patricia, 2008. "Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping," International Journal of Research in Marketing, Elsevier, vol. 25(1), pages 5-21.
    6. Pancras, Joseph, 2011. "The nested consideration model: Investigating dynamic store consideration sets and store competition," European Journal of Operational Research, Elsevier, vol. 214(2), pages 340-347, October.
    7. Goodman, Steve & Remaud, Hervé, 2015. "Store choice: How understanding consumer choice of ‘where’ to shop may assist the small retailer," Journal of Retailing and Consumer Services, Elsevier, vol. 23(C), pages 118-124.
    8. Grewal, Dhruv & Levy, Michael & Kumar, V., 2009. "Customer Experience Management in Retailing: An Organizing Framework," Journal of Retailing, Elsevier, vol. 85(1), pages 1-14.
    9. Bonfrer, André & Chintagunta, Pradeep & Dhar, Sanjay, 2022. "Retail store formats, competition and shopper behavior: A Systematic review," Journal of Retailing, Elsevier, vol. 98(1), pages 71-91.
    10. Skallerud, Kåre & Korneliussen, Tor & Olsen, Svein Ottar, 2009. "An examination of consumers’ cross-shopping behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 16(3), pages 181-189.
    11. Beatrice Luceri & Sabrina Latusi & Elisa Martinelli, 2014. "L?acquirente cross-format: modelli di mobilit? nel rocery," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(3), pages 19-39.
    12. Syed Akif Hasan & Hammad Ur Rehman, 2007. "Relationship between Store Characteristics and Store Choice," South Asian Journal of Management Sciences (SAJMS), Iqra University, Iqra University, vol. 1(1), pages 1-10, Spring.
    13. Teller, Christoph & Reutterer, Thomas, 2008. "The evolving concept of retail attractiveness: What makes retail agglomerations attractive when customers shop at them?," Journal of Retailing and Consumer Services, Elsevier, vol. 15(3), pages 127-143.
    14. Suel, Esra & Polak, John W., 2017. "Development of joint models for channel, store, and travel mode choice: Grocery shopping in London," Transportation Research Part A: Policy and Practice, Elsevier, vol. 99(C), pages 147-162.
    15. Rokonuzzaman, Md & Harun, Ahasan & Al-Emran, Md & Prybutok, Victor R., 2020. "An investigation into the link between consumer's product involvement and store loyalty: The roles of shopping value goals and information search as the mediating factors," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    16. Yamamoto, Toshiyuki & Li, Cheng & Morikawa, Takayuki, 2014. "An empirical analysis of the factors raising the interest in new shopping destinations," Journal of Retailing and Consumer Services, Elsevier, vol. 21(6), pages 950-957.
    17. David R. Bell & Jeongwen Chiang & V. Padmanabhan, 1999. "The Decomposition of Promotional Response: An Empirical Generalization," Marketing Science, INFORMS, vol. 18(4), pages 504-526.
    18. O'Cass, A., 2000. "An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing," Journal of Economic Psychology, Elsevier, vol. 21(5), pages 545-576, October.
    19. Bruno Karoubi & Régis Chenavaz & Corina Paraschiv, 2016. "Consumers’ perceived risk and hold and use of payment instruments," Applied Economics, Taylor & Francis Journals, vol. 48(14), pages 1317-1329, March.
    20. Komal Nagar, 2018. "Assessing the Impact of Online Retailer Models on Consumer’s Attitude and Purchase Intentions," IIM Kozhikode Society & Management Review, , vol. 7(1), pages 1-12, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:padigm:v:19:y:2015:i:2:p:152-169. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.